EMEA Channel Marketing Lead: Partner Growth & Programs

ConnectWise; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

ConnectWise in the UK is seeking a Channel Marketing Manager, EMEA to own the regional marketing strategy and execution with distributors and channel partners. You’ll translate the global partner strategy into focused regional programs, identify priority partners and markets, and manage MDF and co-op investments.

Work closely with Channel Sales, Demand Gen, Field and Product Marketing to create through-partner campaigns across digital, events and content.

Qualifications

• 6+ years of B2B channel or partner marketing experience, ideally within SaaS, cybersecurity or the IT channel.
• Experience building through-partner demand programs that produced measurable pipeline and revenue.
• Strong knowledge of MDF and co-op programs, including planning, governance, forecasting and ROI measurement.
• Experience working with distributors, resellers or managed service providers across multiple EMEA markets.
• Ability to translate revenue priorities into focused partner segments, campaigns, investment decisions and execution plans.
• Strong commercial and analytical judgment, with experience measuring partner activation, pipeline, bookings and program effectiveness.
• Demonstrated ability to lead complex cross-functional initiatives without direct authority.
• Excellent communication and stakeholder-management skills, including experience partnering with regional Sales leaders and global teams.
• Ability to manage multiple markets, budgets, partners and programs in a fast-moving environment.

Responsibilities

• Own the EMEA channel marketing plan, align investments with revenue priorities and partner segments.
• Partner with EMEA Channel Sales and distributors to identify high-potential partners and markets.
• Build and execute integrated through-partner demand programs across digital campaigns, content, events, enablement and seller activation.
• Drive to-partner programs to increase partner awareness and solution adoption.
• Translate global frameworks into regional activation plans and provide feedback to improve programs.
• Manage the regional MDF and co-op portfolio including planning, budget allocation, forecasting and performance measurement.
• Create repeatable partner campaigns and resources to simplify go-to-market with ConnectWise solutions.
• Coordinate with Channel Sales, Demand Generation, Field Marketing, Product Marketing, Digital, Operations and Finance.
• Establish goals and reporting for partner activation and pipeline.
• Use performance data and market insights to optimize investment and scale effective programs.
• Maintain communications with regional Sales leaders, distributors, partners and global Channel Marketing.

Skills

B2B channel marketing

Partner programs

MDF & co-op

EMEA experience

Cross-functional leadership

Analytics & ROI

Education

Bachelor's degree

Job description

ConnectWise in the UK is seeking a Channel Marketing Manager, EMEA to own the regional marketing strategy and execution with distributors and channel partners. You’ll translate the global partner strategy into focused regional programs, identify priority partners and markets, and manage MDF and co-op investments.

Work closely with Channel Sales, Demand Gen, Field and Product Marketing to create through-partner campaigns across digital, events and content.