EMEA Brand Media Lead: Digital, TV & OOH (Contract)

The Goodyear Tire & Rubber Company; Birmingham; Sur place; GBP 70 000 - 110 000; Plein temps

Résumé du poste

The Goodyear Tire & Rubber Company in Birmingham, UK, is seeking an experienced Lead Brand Media EMEA to drive integrated media campaigns and elevate brand visibility across Europe, the Middle East and Africa.

In this temporary role ending 31 October 2027, you will collaborate with Global Marketing, Creative and Analytics teams to optimise digital, broadcast, and OOH campaigns and translate insights into action.

Qualifications

• 7+ years of experience in media planning or brand marketing across large-scale campaigns.
• Integrated media experience across digital, broadcast, streaming, audio and OOH.
• Strong analytical skills using data and analytics to optimise performance.

Responsabilités

• Deliver and optimise brand media campaigns across EMEA, including digital, broadcast, video and OOH.
• Collaborate with Global Marketing, Creative, Strategy and Analytics teams, agencies and partners to drive media innovation.
• Analyse campaign performance and audience data to identify opportunities and improve results.
• Guide media planning and buying, selecting effective channels and tactics.
• Maintain clear, engaging messaging across channels and markets to ensure brand consistency.
• Present campaign results and recommendations to inform decisions across markets.
• Oversee media budgets, forecasting and spend allocation to maximise impact.

Connaissances

Media planning

Brand marketing

Analytics

Campaign management

Stakeholder management

English proficiency

Team collaboration

Formation

Bachelor’s degree in Marketing

Outils

Google Analytics

Advertising platforms

Description du poste

The Goodyear Tire & Rubber Company in Birmingham, UK, is seeking an experienced Lead Brand Media EMEA to drive integrated media campaigns and elevate brand visibility across Europe, the Middle East and Africa.

In this temporary role ending 31 October 2027, you will collaborate with Global Marketing, Creative and Analytics teams to optimise digital, broadcast, and OOH campaigns and translate insights into action.