EMEA Brand Media Lead — Maternity Cover

Goodyear; Coleshill Heath; Hybrid; GBP 65,000 - 95,000; Full time

Job summary

Goodyear is seeking a Lead Brand Media EMEA on a maternity cover basis in the United Kingdom. The role focuses on creating and optimising brand media campaigns across EMEA, with emphasis on digital media, broadcast, video and OOH, while partnering with global teams and external agencies.

You will analyse performance data, shape media strategies, and drive consistency of brand messaging across markets, aiming to maximise campaign impact and value.

Qualifications

• 7+ years delivering campaigns for large-scale brands across EMEA.
• Bachelor’s degree in Marketing, Business or a related field required.
• Integrated media expertise: digital, broadcast, streaming, audio and OOH.

Responsibilities

• Deliver and optimise brand media campaigns across EMEA including digital, broadcast, video and OOH.
• Collaborate with Global Marketing, Creative, Strategy, Analytics teams, agencies and partners.
• Analyse campaign performance and audience data to identify opportunities and improve results.
• Guide media planning and buying, selecting effective channels and tactics.
• Maintain clear, engaging messaging across channels and markets.
• Present campaign results and recommendations to support informed decisions.
• Oversee media budgets, forecasting and spend allocation to maximise impact.

Skills

Media planning

Brand marketing

Data analytics

Campaign optimization

English fluency

Education

Bachelor’s degree in Marketing or Business

Job description

Goodyear is seeking a Lead Brand Media EMEA on a maternity cover basis in the United Kingdom. The role focuses on creating and optimising brand media campaigns across EMEA, with emphasis on digital media, broadcast, video and OOH, while partnering with global teams and external agencies.

You will analyse performance data, shape media strategies, and drive consistency of brand messaging across markets, aiming to maximise campaign impact and value.