Lead Brand Media EMEA

Goodyear; Coleshill Heath; Hybrid; GBP 65,000 - 95,000; Full time

Job summary

Goodyear is seeking a Lead Brand Media EMEA on a maternity cover basis in the United Kingdom. The role focuses on creating and optimising brand media campaigns across EMEA, with emphasis on digital media, broadcast, video and OOH, while partnering with global teams and external agencies.

You will analyse performance data, shape media strategies, and drive consistency of brand messaging across markets, aiming to maximise campaign impact and value.

Qualifications

• 7+ years delivering campaigns for large-scale brands across EMEA.
• Bachelor’s degree in Marketing, Business or a related field required.
• Integrated media expertise: digital, broadcast, streaming, audio and OOH.

Responsibilities

• Deliver and optimise brand media campaigns across EMEA including digital, broadcast, video and OOH.
• Collaborate with Global Marketing, Creative, Strategy, Analytics teams, agencies and partners.
• Analyse campaign performance and audience data to identify opportunities and improve results.
• Guide media planning and buying, selecting effective channels and tactics.
• Maintain clear, engaging messaging across channels and markets.
• Present campaign results and recommendations to support informed decisions.
• Oversee media budgets, forecasting and spend allocation to maximise impact.

Skills

Media planning

Brand marketing

Data analytics

Campaign optimization

English fluency

Education

Bachelor’s degree in Marketing or Business

Job description

Lead Brand Media EMEATemporary Position - Maternity CoverLocation: United KingdomAbout GoodyearWe’re dedicated to producing, innovating, and servicing the best tires in the world. For over 125 years, Goodyear has led the way in developing smart solutions that shape the future of mobility. Today, we’re one global team united by bold thinking, relentless drive, and a passion to exceed expectations. If you’re ready to embrace change and make an impact in your career, let’s go.Why This Role MattersAs Lead Brand Media EMEA, you’ll help shape how our brands connect with audiences across the region. Working closely with the Senior Manager Media EMEA and wider marketing teams, you’ll bring media strategies to life through engaging campaigns that strengthen brand visibility and support business goals.With a focus on digital media, you’ll work across Goodyear and Cooper, collaborating with colleagues and external partners across EMEA. Combining creativity, data and audience insights, you’ll identify opportunities, optimise campaigns and deliver measurable results.This is a temporary position until 31 October 2027.What You’ll DoBring campaigns to life: Deliver and optimise brand media campaigns across EMEA, focusing on digital, broadcast, video and OOH.Build partnerships: Collaborate with Global Marketing, Creative, Strategy and Analytics teams, agencies and partners to explore ideas and advance media innovation.Turn insights into action: Analyse campaign performance and audience data to identify opportunities and improve results.Shape media strategies: Guide media planning and buying, identifying effective channels and tactics.Create brand consistency: Maintain clear, engaging messaging across channels and markets.Share insights: Present campaign results and recommendations to support informed decisions.Maximise investment: Oversee media budgets, forecasting and spend allocation to improve campaign impact.What We’re Looking ForExperience and qualifications: Significant experience in media planning, brand marketing or a related field, ideally with 7+ years delivering campaigns for large-scale brands across EMEA. A Bachelor’s degree in Marketing, Business or a related field is required. Agency and client-side experience is advantageous.Integrated media expertise: Knowledge of digital, broadcast, streaming, audio and OOH, with experience delivering integrated campaigns.Analytical confidence: Ability to use data, media platforms and analytics to evaluate performance and identify opportunities.Collaborative approach: Strong communication and relationship-building skills across teams, markets and external partners.Strategic curiosity: A solutions-focused mindset, with an interest in emerging media trends and technologies.Organisation and adaptability: Strong attention to detail and the ability to manage competing priorities in a fast-paced environment.Communication skills: Professional fluency in English is required; additional European languages are advantageous.We welcome applicants from a wide range of backgrounds and experiences. Even if you don’t meet every listed qualification, we encourage you to apply.#LI-KH1 #LI-HybridGoodyear is one of the world's largest tire companies. It employs about 63,000 people and manufactures its products in 48 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporateGoodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.