Temporary EMEA Brand Media Lead — Campaigns & Growth

Goodyear Tire & Rubber Company; United Kingdom; Remote; GBP 70,000 - 90,000; Full time

Job summary

Goodyear Tire & Rubber Company seeks a Lead Brand Media EMEA for a maternity cover, coordinating with regional and global teams to shape media campaigns across digital, broadcast, video and OOH. You will lead planning, measure performance, and optimise investments to elevate brand visibility in EMEA.

The role requires 7+ years in media planning or brand marketing, a bachelor’s in Marketing/Business, and strong English communication.

Qualifications

• A Bachelor’s degree in Marketing, Business or a related field is required.
• Significant experience in media planning, brand marketing or a related field, ideally with 7+ years delivering campaigns for large-scale brands across EMEA.
• Integrated media expertise: Knowledge of digital, broadcast, streaming, audio and OOH, with experience delivering integrated campaigns.
• Analytical confidence: Ability to use data, media platforms and analytics to evaluate performance and identify opportunities.
• Collaborative approach: Strong communication and relationship-building skills across teams, markets and external partners.
• Strategic curiosity: A solutions-focused mindset, with an interest in emerging media trends and technologies.
• Organisation and adaptability: Strong attention to detail and the ability to manage competing priorities in a fast-paced environment.
• Communication skills: Professional fluency in English is required; additional European languages are advantageous.

Responsibilities

• Bring campaigns to life: Deliver and optimise brand media campaigns across EMEA, focusing on digital, broadcast, video and OOH.
• Build partnerships: Collaborate with Global Marketing, Creative, Strategy and Analytics teams, agencies and partners to explore ideas and advance media innovation.
• Turn insights into action: Analyse campaign performance and audience data to identify opportunities and improve results.
• Shape media strategies: Guide media planning and buying, identifying effective channels and tactics.
• Create brand consistency: Maintain clear, engaging messaging across channels and markets.
• Share insights: Present campaign results and recommendations to support informed decisions.
• Maximise investment: Oversee media budgets, forecasting and spend allocation to improve campaign impact.

Skills

Media planning

Brand marketing

Digital media

Data analysis

Campaign management

Stakeholder collaboration

Education

Bachelor's degree in Marketing or Business

Tools

Google Analytics

Job description

Goodyear Tire & Rubber Company seeks a Lead Brand Media EMEA for a maternity cover, coordinating with regional and global teams to shape media campaigns across digital, broadcast, video and OOH. You will lead planning, measure performance, and optimise investments to elevate brand visibility in EMEA.

The role requires 7+ years in media planning or brand marketing, a bachelor’s in Marketing/Business, and strong English communication.