Lead Brand Media EMEA

Goodyear Tire & Rubber Company; United Kingdom; Remote; GBP 70,000 - 90,000; Full time

Job summary

Goodyear Tire & Rubber Company seeks a Lead Brand Media EMEA for a maternity cover, coordinating with regional and global teams to shape media campaigns across digital, broadcast, video and OOH. You will lead planning, measure performance, and optimise investments to elevate brand visibility in EMEA.

The role requires 7+ years in media planning or brand marketing, a bachelor’s in Marketing/Business, and strong English communication.

Qualifications

• A Bachelor’s degree in Marketing, Business or a related field is required.
• Significant experience in media planning, brand marketing or a related field, ideally with 7+ years delivering campaigns for large-scale brands across EMEA.
• Integrated media expertise: Knowledge of digital, broadcast, streaming, audio and OOH, with experience delivering integrated campaigns.
• Analytical confidence: Ability to use data, media platforms and analytics to evaluate performance and identify opportunities.
• Collaborative approach: Strong communication and relationship-building skills across teams, markets and external partners.
• Strategic curiosity: A solutions-focused mindset, with an interest in emerging media trends and technologies.
• Organisation and adaptability: Strong attention to detail and the ability to manage competing priorities in a fast-paced environment.
• Communication skills: Professional fluency in English is required; additional European languages are advantageous.

Responsibilities

• Bring campaigns to life: Deliver and optimise brand media campaigns across EMEA, focusing on digital, broadcast, video and OOH.
• Build partnerships: Collaborate with Global Marketing, Creative, Strategy and Analytics teams, agencies and partners to explore ideas and advance media innovation.
• Turn insights into action: Analyse campaign performance and audience data to identify opportunities and improve results.
• Shape media strategies: Guide media planning and buying, identifying effective channels and tactics.
• Create brand consistency: Maintain clear, engaging messaging across channels and markets.
• Share insights: Present campaign results and recommendations to support informed decisions.
• Maximise investment: Oversee media budgets, forecasting and spend allocation to improve campaign impact.

Skills

Media planning

Brand marketing

Digital media

Data analysis

Campaign management

Stakeholder collaboration

Education

Bachelor's degree in Marketing or Business

Tools

Google Analytics

Job description

**Lead Brand Media EMEA**Temporary Position - Maternity CoverLocation: United Kingdom ## **About Goodyear**We’re dedicated to producing, innovating, and servicing the best tires in the world. For over 125 years, Goodyear has led the way in developing smart solutions that shape the future of mobility. Today, we’re one global team united by bold thinking, relentless drive, and a passion to exceed expectations. If you’re ready to embrace change and make an impact in your career, let’s go. ## **Why This Role Matters**As Lead Brand Media EMEA, you’ll help shape how our brands connect with audiences across the region. Working closely with the Senior Manager Media EMEA and wider marketing teams, you’ll bring media strategies to life through engaging campaigns that strengthen brand visibility and support business goals. With a focus on digital media, you’ll work across Goodyear and Cooper, collaborating with colleagues and external partners across EMEA. Combining creativity, data and audience insights, you’ll identify opportunities, optimise campaigns and deliver measurable results. This is a temporary position until 31 October 2027.## ## **What You’ll Do*** Bring campaigns to life: Deliver and optimise brand media campaigns across EMEA, focusing on digital, broadcast, video and OOH.* Build partnerships: Collaborate with Global Marketing, Creative, Strategy and Analytics teams, agencies and partners to explore ideas and advance media innovation.* Turn insights into action: Analyse campaign performance and audience data to identify opportunities and improve results.* Shape media strategies: Guide media planning and buying, identifying effective channels and tactics.* Create brand consistency: Maintain clear, engaging messaging across channels and markets.* Share insights: Present campaign results and recommendations to support informed decisions.* Maximise investment: Oversee media budgets, forecasting and spend allocation to improve campaign impact. ## **What We’re Looking For*** Experience and qualifications: Significant experience in media planning, brand marketing or a related field, ideally with 7+ years delivering campaigns for large-scale brands across EMEA. A Bachelor’s degree in Marketing, Business or a related field is required. Agency and client-side experience is advantageous.* Integrated media expertise: Knowledge of digital, broadcast, streaming, audio and OOH, with experience delivering integrated campaigns.* Analytical confidence: Ability to use data, media platforms and analytics to evaluate performance and identify opportunities.* Collaborative approach: Strong communication and relationship-building skills across teams, markets and external partners.* Strategic curiosity: A solutions-focused mindset, with an interest in emerging media trends and technologies.* Organisation and adaptability: Strong attention to detail and the ability to manage competing priorities in a fast-paced environment.* Communication skills: Professional fluency in English is required; additional European languages are advantageous. We welcome applicants from a wide range of backgrounds and experiences. Even if you don’t meet every listed qualification, we encourage you to apply.