Lead Brand Media EMEA

The Goodyear Tire & Rubber Company; Birmingham; On-site; GBP 70,000 - 110,000; Full time

Job summary

The Goodyear Tire & Rubber Company in Birmingham, UK, is seeking an experienced Lead Brand Media EMEA to drive integrated media campaigns and elevate brand visibility across Europe, the Middle East and Africa.

In this temporary role ending 31 October 2027, you will collaborate with Global Marketing, Creative and Analytics teams to optimise digital, broadcast, and OOH campaigns and translate insights into action.

Qualifications

• 7+ years of experience in media planning or brand marketing across large-scale campaigns.
• Integrated media experience across digital, broadcast, streaming, audio and OOH.
• Strong analytical skills using data and analytics to optimise performance.

Responsibilities

• Deliver and optimise brand media campaigns across EMEA, including digital, broadcast, video and OOH.
• Collaborate with Global Marketing, Creative, Strategy and Analytics teams, agencies and partners to drive media innovation.
• Analyse campaign performance and audience data to identify opportunities and improve results.
• Guide media planning and buying, selecting effective channels and tactics.
• Maintain clear, engaging messaging across channels and markets to ensure brand consistency.
• Present campaign results and recommendations to inform decisions across markets.
• Oversee media budgets, forecasting and spend allocation to maximise impact.

Skills

Media planning

Brand marketing

Analytics

Campaign management

Stakeholder management

English proficiency

Team collaboration

Education

Bachelor’s degree in Marketing

Tools

Google Analytics

Advertising platforms

Job description

We’re dedicated to producing, innovating, and servicing the best tires in the world. For over 125 years, Goodyear has led the way in developing smart solutions that shape the future of mobility. Today, we’re one global team united by bold thinking, relentless drive, and a passion to exceed expectations. If you’re ready to embrace change and make an impact in your career, let’s go.

Why This Role Matters

As Lead Brand Media EMEA, you’ll help shape how our brands connect with audiences across the region. Working closely with the Senior Manager Media EMEA and wider marketing teams, you’ll bring media strategies to life through engaging campaigns that strengthen brand visibility and support business goals.

With a focus on digital media, you’ll work across Goodyear and Cooper, collaborating with colleagues and external partners across EMEA. Combining creativity, data and audience insights, you’ll identify opportunities, optimise campaigns and deliver measurable results.

This is a temporary position until 31 October 2027.

What You’ll Do

• Bring campaigns to life: Deliver and optimise brand media campaigns across EMEA, focusing on digital, broadcast, video and OOH.
• Build partnerships: Collaborate with Global Marketing, Creative, Strategy and Analytics teams, agencies and partners to explore ideas and advance media innovation.
• Turn insights into action: Analyse campaign performance and audience data to identify opportunities and improve results.
• Shape media strategies: Guide media planning and buying, identifying effective channels and tactics.
• Create brand consistency: Maintain clear, engaging messaging across channels and markets.
• Share insights: Present campaign results and recommendations to support informed decisions.
• Maximise investment: Oversee media budgets, forecasting and spend allocation to improve campaign impact.

What We’re Looking For

• Experience and qualifications: Significant experience in media planning, brand marketing or a related field, ideally with 7+ years delivering campaigns for large-scale brands across EMEA. A Bachelor’s degree in Marketing, Business or a related field is required. Agency and client-side experience is advantageous.
• Integrated media expertise: Knowledge of digital, broadcast, streaming, audio and OOH, with experience delivering integrated campaigns.
• Analytical confidence: Ability to use data, media platforms and analytics to evaluate performance and identify opportunities.
• Collaborative approach: Strong communication and relationship-building skills across teams, markets and external partners.
• Strategic curiosity: A solutions-focused mindset, with an interest in emerging media trends and technologies.
• Organisation and adaptability: Strong attention to detail and the ability to manage competing priorities in a fast-paced environment.
• Communication skills: Professional fluency in English is required; additional European languages are advantageous.

We welcome applicants from a wide range of backgrounds and experiences. Even if you don’t meet every listed qualification, we encourage you to apply.

Goodyear is one of the world's largest tire companies. It employs about 63,000 people and manufactures its products in 48 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate

Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.