EMEA Brand Leader: Integrated Marketing & Growth

Ocean Spray; Bracknell; On-site; GBP 70,000 - 90,000; Full time

Job summary

Ocean Spray in Bracknell, United Kingdom, seeks a Brand Manager to lead EMEA marketing strategies and campaigns across digital, social, experiential, PR and retail channels. You will own annual plans, manage budgets, partner with agencies, and translate consumer insights into action to drive growth.

The role requires strong analytics, stakeholder management, and a track record in consumer-brand marketing within a CPG environment. English fluency is assumed; French is a plus.

Qualifications

• Experience developing marketing strategies for consumer brands.
• Ability to translate insights into cohesive campaigns across multiple channels.
• Strong analytical skills to optimize campaigns and measure ROI.

Responsibilities

• Develop and execute annual marketing plans aligned with brand objectives.
• Lead integrated campaigns across digital, social, community, experiential, PR and retail activation.
• Partner with internal teams and agencies to deliver impactful programs.
• Manage brand budgets and marketing investments to maximize ROI.
• Analyze campaign performance and market trends to optimize effectiveness.
• Identify growth opportunities through consumer insights and competitive analysis.
• Support product launches and strategic initiatives with consumer-centric plans.

Skills

Brand strategy

Integrated marketing

Digital marketing

Social media marketing

Influencer partnerships

Data analytics

Job description

Ocean Spray in Bracknell, United Kingdom, seeks a Brand Manager to lead EMEA marketing strategies and campaigns across digital, social, experiential, PR and retail channels. You will own annual plans, manage budgets, partner with agencies, and translate consumer insights into action to drive growth.

The role requires strong analytics, stakeholder management, and a track record in consumer-brand marketing within a CPG environment. English fluency is assumed; French is a plus.