Brand Manager, EMEA

Ocean Spray Cranberries; Bracknell; On-site; GBP 60,000 - 90,000; Full time

Job summary

Ocean Spray Cranberries in the United Kingdom seeks a Brand Manager, EMEA to develop and execute marketing plans that drive brand awareness and consumer engagement. You will lead cross-channel campaigns across digital, social, shopper marketing, PR, and retail activations to grow the business.

With a strategic mindset, you will partner with agencies and internal teams, manage budgets, and analyze performance to optimize ROI. French language capability is desirable but not essential.

Qualifications

• Proven experience developing and executing integrated marketing strategies in consumer brands.
• Experience across digital, social, PR, shopper marketing, and retail activations.
• Strong analytical skills with ability to translate consumer insights into strategies.
• Experience with social listening, digital analytics, and AI-enabled marketing tools.
• Ability to manage budgets and deliver ROI.
• Excellent project management and cross-functional collaboration.

Responsibilities

• Develop and execute annual marketing plans aligned with brand and business objectives.
• Lead integrated campaigns across digital, social, community, experiential, PR, shopper marketing and retail activations.
• Partner with internal stakeholders and external agency partners to deliver marketing programs.
• Manage brand budgets and marketing investments to maximize ROI.
• Analyze campaign performance, consumer behavior, and market trends to optimize effectiveness.
• Identify growth opportunities through consumer insights and market analysis.
• Ensure consistent brand positioning across all EMEA markets.
• Support product launches with consumer-centric marketing plans.

Skills

Brand management

Digital marketing

Social media

Campaign planning

Analytics

Tools

AI marketing platforms

Social listening tools

Job description

The Brand Manager, EMEA will be responsible for developing and executing marketing plans that strengthen brand awareness, drive consumer engagement, and support business growth. This role requires a strategic thinker who can identify consumer and market trends, translate insights into effective marketing initiatives, and deliver best-in-class campaigns across digital, social, community, experiential, PR, and retail activation channels.

• Develop and execute annual marketing plans aligned with brand and business objectives.

• Lead integrated marketing campaigns across digital, social, community, experiential, PR, shopper marketing, and retail activations.

• Partner with internal stakeholders and external agency partners to deliver impactful and effective marketing programs.

• Manage brand budgets and marketing investments to maximize return on investment.

• Analyze campaign performance, consumer behavior, and market trends to continuously optimize marketing effectiveness.

• Identify growth opportunities through consumer insights, social listening, category trends, and competitive analysis.

• Ensure consistent brand positioning, messaging, and execution across all EMEA markets.

• Support innovation, product launches, and strategic business initiatives through consumer-centric marketing plans.

• Proven experience developing and executing integrated marketing strategies within a consumer-packaged goods, food and beverage, or related consumer brand environment.

• Demonstrated expertise in social media marketing, content strategy, creator and influencer partnerships, social commerce, community engagement, and social listening; capable of developing integrated digital strategies, managing brand ambassadors and advocacy programs, and leveraging creator ecosystems to build brand equity, drive consumer engagement, increase conversion, and deliver measurable business outcomes.

• Strong consumer insight and analytical skills, with the ability to translate data, trends, and market intelligence into actionable brand strategies and marketing plans.

• Experience leveraging digital analytics, social listening tools, and AI-enabled marketing platforms to improve campaign effectiveness and consumer engagement.

• Track record of developing and executing brand-building initiatives that have driven measurable growth in brand awareness, household penetration, consumption, revenue, or market share.

• Excellent project management skills with the ability to manage multiple priorities and stakeholders simultaneously.

• Strong communication and presentation skills, with the ability to influence and engage diverse audiences.

• Results-oriented self-starter who combines strategic thinking with a hands-on approach and thrives in a fast-paced, entrepreneurial environment.

• Collaborative team player with the ability to build strong relationships across cross-functional teams, agencies, and regional markets.

• Experience working in multicultural and matrixed organizations across multiple countries and markets.

• French language capability is desirable but not essential.

Who We Are:

You might have our iconic cranberry juice in your fridge or have gotten into heated holiday debate about what’s better - canned or fresh cranberry sauce. But did you know that the hardworking people growing the superfruit in our products are 700 family farmers that own our cooperative? They entrust us with what is most precious to them to create new and innovative products that will delight consumers and grow this beloved brand today and into the future.

Team members, farmers, consumers and communities alike–we value what makes us unique and strive to connect our farms to families for a better life by living our values:

• G rower Mindset – We embrace our grower-owners innovative spirit and heritage through confidence, learning and focus on the future.
• Sustainable R esults – Guided by purpose, we are focused on delivering results for our grower-owners.
• I ntegrity Above All – We are ethical, doing the right thing for our grower-owners, customers, consumers and each other
• Inclusive T eamwork – We build diverse and inclusive teams that strengthen our cooperative.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.