EMEA Brand Strategy Lead — Growth & Impact

Nielsen; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

Nielsen in London seeks a Senior Brand Manager EMEA to lead brand strategies across audiences and touchpoints, reporting to the Director of Global Brand Strategy. You drive key initiatives and ensure Nielsen’s brand is perceived as the authoritative leader in media and content measurement.

You will manage a brand calendar for Europe, collaborate with Creative, Digital, Sales, Product Marketing, Events and other functions, using local insights to refine positioning.

Qualifications

• 10+ years in brand leadership within the B2B industry and/or global iconic brands.
• Expertise in brand strategy, positioning, messaging, and brand architecture for complex portfolios.
• Experience building and evolving brands in a matrixed environment.

Responsibilities

• Brand leadership across EMEA, developing and executing brand initiatives.
• Collaborate with Creative, Digital, Retention Marketing, Sales, Product Marketing, Events, Social and other global functions to ensure all efforts are on-brand and locally relevant.
• Define success metrics for brand health and connect brand performance to business outcomes.
• Lead cross-functional teams in EMEA and globally on key regional and local brand projects.

Skills

Brand leadership

Communication

Education

Bachelor's degree in Marketing or equivalent

Advanced degree or certifications preferred

Job description

Nielsen in London seeks a Senior Brand Manager EMEA to lead brand strategies across audiences and touchpoints, reporting to the Director of Global Brand Strategy. You drive key initiatives and ensure Nielsen’s brand is perceived as the authoritative leader in media and content measurement.

You will manage a brand calendar for Europe, collaborate with Creative, Digital, Sales, Product Marketing, Events and other functions, using local insights to refine positioning.