Email Marketing Specialist

Michael Kors; Greater London; On-site; GBP 35,000 - 52,000; Full time

Job summary

Michael Kors in London is seeking an Email Marketing Specialist who will own the creation and execution of the email communication plan across the 50 markets of the EMEA region. You will coordinate with Design, Ecommerce, Web Production, Brand Marketing, Retail Marketing and North America to deliver timely, engaging campaigns.

The role requires hands-on management of end-to-end campaigns, optimisation of processes, analysis of results, and active participation in personalisation initiatives

Qualifications

• 2+ years in email marketing, ideally fashion retail.
• Experience with ESPs.
• Experience with analytics & reporting tools (Google Analytics, Adobe).
• Strong understanding of email KPIs and ability to derive insights.
• Highly organised with multitasking in fast-paced env.
• Strong verbal and written communication; able to briefs.
• Ability to coordinate amends and approvals from multiple teams.
• Knowledge of audience segmentation and targeting for personalisation.
• Hands-on with Dynamic Yield or similar personalisation platforms.
• Proactive and solutions-focused with ability to approach stakeholders.

Responsibilities

• Manage end-to-end campaign and content briefs for email campaigns with Buyers, Creative, Ecommerce and Trade teams.
• Design and optimise processes around BAU marketing emails, ensuring QC and local language nuances.
• Analyse campaign results and provide insights and suggestions for improvement.
• Drive dynamic content delivery and personalisation using Dynamic Yield including targeting rules.
• Drive SMS channel performance through planning, segmentation, copy briefing, scheduling and execution.
• Review audience segmentation strategies with CRM and Analytics to deliver relevance.
• Produce weekly and monthly performance reports.
• Stay updated with industry best practices and competitor activity.
• Support ESP Oracle Responsys management.

Skills

Email marketing

ESP platforms

Analytics tools

KPIs analysis

Organisation

Communication skills

Stakeholder coordination

Audience segmentation

Dynamic Yield

Excel/Office

Proactive mindset

Tools

Google Analytics

Adobe Analytics

Job description

Reporting to: Senior Manager, Customer Retention

I FEEL really LUCKY to be SURROUNDED by SUCH a GREAT TEAM. I’m not only GRATEFUL that they’ve HELPED me ACHIEVE my GOALS, but also that I CAN GIVE them a PLACE WHERE THEY can ACHIEVE theirs.

- MICHAEL KORS -

We have an exciting opportunity for an

Email Marketing Specialist

Who You Are:

You are passionate, self-motivated, reliable and have strong communication skills. You thrive in a rapidly changing environment, are fashion-curious and capable of multi-tasking and prioritising in a demanding environment. And of course, you have a passion for creating engaging emails!

What You'll do:

Reporting to the Senior Manager, Customer Retention, you will be responsible for the creation and execution of the email communication plan across the 50 markets of the EMEA region. You will be coordinating across multiple departments from Design, Ecommerce, Web Production, Brand Marketing, Retail Marketing and with our colleagues in North America.

• Working alongside another Email Specialist, you will manage end to end campaign and content briefs for specific email campaign types, working with key stakeholders such as Buyers, Creative, Ecommerce and Trade teams.
• You will design and optimise business processes around BAU Marketing emails, ensuring that QC levels are maintained and that local nuances, such as language are accounted for.
• Analyse campaign results and trends on a weekly basis, providing concise insights and coming up with suggestions for improvement and optimisation.
• Drive dynamic content delivery and personalisation initiatives using the Dynamic Yield platform, configuring, implementing, and testing targeting rules, audience segments, and personalisation logic to optimise customer experiences.
• Drive SMS channel performance through strategic campaign planning, audience segmentation, copy briefing, and the scheduling and execution of targeted on-demand messaging.
• Work with CRM and Analytics to review audience segmentation and targeting strategies to deliver relevance to our customers.
• Produce weekly and monthly reports that explain performance.
• Stay up to date with industry best practices and competitor activities, bringing fresh ideas to test
• Work with, and help to manage the ESP, Oracle Responsys.

You’ll Need to Have:

• 2+ years working in email marketing, ideally in a fashion retail environment
• Experience working with ESP’s
• Practical experience with analytics & reporting tools such as Google Analytics and Adobe
• Solid understanding of email KPIs, with the ability to derive insights and articulate the meaning to a diverse business audience
• Highly organised with the ability to multi-task and prioritise in a fast-paced environment
• Strong verbal and written communication, with ability to present in meetings and write clear and informative briefs
• Capable of coordinating amends and approvals from various teams in a timely manner
• Knowledge of audience segmentation & targeting for personalisation
• Hands‑on experience with Dynamic Yield or similar personalisation platforms
• Proactive and solutions‑focused mindset with a can‑do attitude, comfortable approaching stakeholders directly and proposing new ideas or ways of working
• Strong PC Skills – Advanced Excel, Word, PowerPoint

At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, colour, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally recognised protected basis prohibited by applicable law. M/D/F/V