E-mail Marketing Executive

Digital Tonic | Digital, eCommerce & Marketing Recruitment; Cheltenham; On-site; GBP 28,000 - 36,000; Full time

Benefits offered by this job

25 days holiday

Birthday off

Maternity/Paternity pay

Staff discount

Staff shop

Cycle to work

Employee assistance programme

Fruit & pastries

Job summary

Digital Tonic is partnering with a premium lifestyle brand to recruit an Email Marketing Executive. You’ll own daily email and SMS activity, building campaigns, managing flows and developing segmentation to drive relevance and results.

You’ll collaborate with eCommerce, marketing and creative teams to bring collections and promotions to life, ensuring brand consistency across all communications. You’ll also manage agencies and focus on reporting to demonstrate impact.

Qualifications

• Hands-on experience building and managing email marketing campaigns, ideally using Klaviyo.
• Experience working with agencies, managing delivery and providing clear feedback.
• Confidence using segmentation, automated journeys and campaign reporting to improve performance.

Responsibilities

• Own the day-to-day delivery of email marketing through Klaviyo and SMS through Attentive, building campaigns and flows.
• Plan activity around trading calendar, aligning with new collections, launches and promotions.
• Collaborate with creative teams for imagery, copy and messaging to ensure brand consistency.
• Manage agency relationships, track delivery, and provide feedback to improve results.
• Report on campaign performance and recommendations to optimize impact.
• Support loyalty planning as the CRM and loyalty function develops.

Skills

Klaviyo

SMS marketing

Segmentation

Campaign reporting

Agency management

Brand consistency

Collaboration with teams

Retention & loyalty

Tools

Attentive

Job description

Love creating email campaigns that look great and deliver results? Keen to take ownership of email and SMS for an established premium fashion brand? Looking for a role where you can develop your experience across customer journeys, retention and loyalty?

We're partnering with an established premium lifestyle brand to recruit an Email Marketing Executive. With distinctive collections, a strong brand identity and a direct relationship with its customers, this is a brilliant opportunity to work on communications that people genuinely look forward to receiving.

You’ll join a business where brand and commercial performance go hand in hand, working closely with the eCommerce, marketing and creative teams. There’s plenty to get involved with, from new collections and key trading moments to developing how the business connects with its most loyal customers.

The Role

You’ll own the day-to-day delivery of email marketing through Klaviyo and SMS through Attentive, building campaigns, managing automated flows and developing segmentation to make communications more relevant and effective.

Working around the trading calendar, you’ll plan activity that brings together bestsellers, seasonal opportunities and key launches. You’ll partner with the creative team on imagery, copy and messaging, making sure every communication feels consistent with the brand.

You’ll also be the main contact for the agencies supporting these channels, keeping activity on track and making sure it’s delivered to a high standard. Reporting will be an important part of the role, using campaign results to identify what’s working, recommend changes and track the impact of your improvements.

Initially reporting to the eCommerce Manager, you’ll focus on building a strong email and SMS programme. As the CRM and loyalty function develops, you’ll move into that team and take on more responsibility for loyalty planning, alongside delivering the programme’s customer communications.

Skills and Experience

• Hands-on experience building and managing email marketing campaigns, ideally using Klaviyo.
• Experience working with agencies, managing delivery and providing clear feedback.
• Confidence using segmentation, automated journeys and campaign reporting to improve performance.
• Excellent attention to detail, with strong written communication skills and an eye for brand consistency.
• An organised approach and the ability to manage a busy campaign calendar.
• A commercial mindset, with an interest in how email and SMS contribute to sales, retention and customer engagement.
• A collaborative approach and confidence working with creative teams and senior stakeholders.
• SMS platform experience, particularly Attentive, would be useful, as would experience in loyalty or retention marketing.

You’ll receive 25 days’ holiday plus bank holidays, your birthday off, enhanced maternity and paternity pay, and benefits that increase with length of service, including holiday and pension contributions. There’s also a generous staff discount and staff shop, a cycle to work scheme, an Employee Assistance Programme with mental health support, and fresh fruit and pastries delivered weekly.

If you’re looking to take ownership of email marketing for a premium consumer brand and develop your experience across SMS and loyalty, we’d love to hear from you.