Email Marketing Manager

Phaidon International; Greater London; Hybrid; GBP 42,000 - 64,000; Full time

Job summary

Phaidon International is seeking an Email Marketing Manager in London to lead email and CRM initiatives that drive engagement and growth. You will own reporting, testing, and optimisation while supporting segmentation and lead nurture across key journeys.

The role requires strong analytical capability, excellent attention to detail, and hands-on experience with email platforms such as HubSpot. You will collaborate across teams to ensure timely, high-quality campaigns.

Qualifications

• Experience in email marketing or CRM execution.
• Strong analytical skills with data-driven decision making.
• Proficiency with A/B testing, deliverability monitoring and performance reporting.
• Knowledge of audience segmentation and lifecycle marketing.

Responsibilities

• Own email health, reporting, benchmarking and monthly/quarterly analysis across campaigns.
• Build and optimise email campaigns with a rigorous QC process and a structured testing framework.
• Lead generation and nurture through engaging email communications across client and candidate journeys.
• Develop segmented, personalised email strategies to improve relevance and conversion rates.

Skills

Email marketing

CRM execution

A/B testing

Analytics

Project management

Lifecycle marketing

Segmentation

Attention to detail

Written communication

Team collaboration

Tools

HubSpot

Job description

About Phaidon International

Established in London in 2004, Phaidon International was founded with the ambition to deliver talent solutions backed by deep industry expertise. Since then, we have consistently ranked among the fastest-growing recruitment firms globally and are currently the 10th largest direct-hire agency in the world.

We partner with a wide range of businesses - from Fortune 500 companies to venture-backed start-ups - to deliver the right talent for mission-critical roles. Operating through global hubs, our consultants offer localised knowledge combined with international reach, helping clients navigate regional complexities and achieve both immediate and long-term hiring goals.

About the Role

We are seeking a proactive and detail-oriented Email Marketing Manager to join our marketing team. This role is responsible for executing and optimising email and CRM activities that drive engagement, nurture leads, and support overall business growth. You will own email reporting, testing, and optimisation, as well as support segmentation and lead nurture campaigns across key customer and candidate journeys.

Key Responsibilities

Email Health & Reporting

• Own email reporting including benchmarking and reviewing performance metrics (engagement, deliverability, and database health) on a monthly and quarterly basis.
• Identify trends, insights, and actionable recommendations to improve email effectiveness and data quality.

Email Optimisation

• Maintain a structured testing framework to continuously optimise campaign performance.
• Build and execute email campaigns, ensuring accuracy through a strong quality control (QC) process.
• Own the end-to-end email marketing plan and calendar, coordinating communications across all team functions to ensure timely, aligned, and effective campaign delivery.
• Suggest improvements to the email plan and campaign calendar based on performance insights.

Lead Generation & Nurture

• Build and deliver engaging email communications to support lead nurture and re-engagement programs.
• Provide input on messaging hierarchy and creative execution for key journeys, including candidate and client journeys, reactivation campaigns, win-back flows, and data cleanliness initiatives.

Segmentation

• Build and manage segmented, personalised email communications to improve relevance and conversion rates.

What We're Looking For

• Proven experience in email marketing or CRM execution (experience with HubSpot or similar platforms preferred).
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Excellent attention to detail, with a commitment to maintaining high standards of accuracy and consistency.
• Understanding of audience segmentation, customer journeys, and lifecycle marketing.
• Hands-on experience with A/B testing, deliverability monitoring, and performance reporting.
• Strong written communication and project management skills.
• Highly organised, self-motivated, and comfortable managing multiple projects simultaneously.
• Collaborative team player with a willingness to learn and share knowledge.
• Data-driven mindset and curiosity to test, learn, and improve.

Why Join Phaidon International

• Competitive salary.
• Dynamic and collaborative work environment.
• Opportunity for professional growth and development.
• A company culture that values quality, ownership and continuous improvement.