Customer Insights and Activation Analyst

Michael Kors; Greater London; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Premium product discounts

Flexible benefits

Inclusive culture

Job summary

Michael Kors in London is seeking a Customer Insights and Activation Analyst to bridge data and marketing. You will work with SQL and Amperity to extract, shape, and validate data, turning insights into targeted campaign audiences and refining them based on performance.

You will collaborate with Brand, Digital Marketing, and Clienteling teams to translate data into actionable marketing activity, ensuring data accuracy and governance throughout the process.

Qualifications

• Solid experience working with customer data and GDP.
• Hands-on experience using SQL to query, manipulate and validate large datasets (essential).
• Advanced PowerPoint skills.
• Advanced Excel skills.
• Strong attention to detail with data accuracy and governance.
• Analytical skills to turn data into actionable insights.

Responsibilities

• Analyse customer behaviour, engagement and purchase patterns to identify actionable insights.
• Define audiences based on data-driven logic to drive revenue or engagement.
• Evaluate campaign performance and provide recommendations to improve targeting and ROI.
• Support A/B testing design and measurement.
• Build and manage customer segments within the CDP for use across channels.
• Define and QA audience selections before activation.
• Ensure compliance with GDPR and consent preferences.

Skills

SQL

Amperity CDP

Audience segmentation

Data governance

Stakeholder management

PowerPoint

Excel

GDPR

Data validation

Snowflake

Tools

Snowflake

Capri Holdings CDP / Amperity

Job description

Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.

If you enjoy working in a creative, fast-paced environment, then #korscareers would love to hear from you!

"I feel really lucky to be surrounded by such a great team. I’m not only grateful that they’ve helped me achieve my goals, but also that I can give them a place where they can achieve theirs."

Job Title: Customer Insights and Activation Analyst

Reports to: Senior Manager, Customer Analytics

Location: London

We have an exciting opportunity for a Customer Insights and Activation Analystin our London office:

What You’ll Do

This role combines customer analysis, hands-on SQL data work, and driving customer audience strategy.

You will play a key role in bridging data and marketing working closely with a wide range of stakeholders across Brand, Digital Marketing, Customer retention, and Clienteling to turn customer data into actionable marketing activity.

Using SQL and Amperity (CDP) you will extract, shape and validate customer data, turning insights into targeted campaign audiences, and continuously refining those audiences based on performance and behaviour. You will transform complex data into clear insights which will help teams understand what’s happening and why.

This role requires someone who is confident working directly with data and equally comfortable partnering with different teams, and who treats data accuracy and logic as non-negotiable.

Customer Analytics & Insights

• Analyse customer behaviour, engagement and purchase patterns to identify actionable insights
• Work with wider analytics team on deeper analysis (e.g. segmentation, propensity modelling inputs)
• Work with business teams to define audiences based on data-driven logic (e.g. lifecycle, value, propensity signals) that drive revenue or engagement
• Evaluate campaign performance and provide clear recommendations to improve targeting and ROI
• Support A/B testing design and measurement
• Build, manage and execute customer segments within the CDP (Amperity) for use across email, paid media, and clienteling
• Use SQL to define, validate and QA audience selections before activation
• Ensure all customer selections are accurate, compliant, and aligned with marketing requirements (preferences, opt-outs, GDPR)
• Own segment naming conventions, taxonomy, and governance
• Support business teams with testing suggestions and best practice
• Work with legal and IT security departments on setting up connectors between CDP and external partners when needed

Data & Technical Execution

• Understanding data landscapes and implication on data availability and accuracy
• Write and maintain clean, efficient SQL queries to extract and manipulate customer data from Snowflake and CDP
• Perform data validation and QA checks to ensure accuracy of all outputs used in marketing
• Troubleshoot data discrepancies across CDP, source systems and reporting outputs
• Drive best practices in data handling, documentation, and query structuring

Stakeholder Collaboration

• Partner with Brand, Digital, Retention, Stores and other marketing teams to understand objectives and translate them into a data-driven solutions
• Communicate insights in a clear, actionable way (non-technical audience friendly)
• Act as a key link between data, analytics, and marketing execution

What We’re Looking For

• Solid experience working with customer data and GDP
• Someone who can own end-to-end delivery: from gathering requirements → insight → presenting results → creating audience → evaluation of results
• Strong attention to detail and a structured approach to working with data
• A proactive individual who can work independently and manage multiple priorities
• A clear communicator who can simplify complex data for business stakeholders
• Strong stakeholder management skills, with the ability to partner effectively across teams

You’ll Need to Have

• Solid experience working with customer data and GDP
• Strong hands-on experience using SQL to query, manipulate and validate large datasets (this is essential)
• Advanced PowerPoint skills
• Advanced Excel skills
• Excellent attention to detail, with a strong focus on data accuracy and governance
• Strong analytical skills with the ability to turn data into actionable insights

A purpose-driven workplace where you can grow your career, enjoy flexible benefits, and be part of a culture built on inclusion, impact, and recognition.

Clear paths for progression, leadership opportunities, and mentorship programs to help you thrive.

Work-Life Balance & Flexibility

Support for your well-being with flexible work options and generous time-off policies.

Culture & Belonging

Be part of a culture that champions fairness, fosters belonging, and provides opportunities for everyone to grow and reach their full potential.

Enjoy discounts on premium products and luxury brands.

Impact & Social Responsibility

Contribute to global and local causes through volunteer days, sustainability programs, and charitable giving.

To know more about working at Michael Kors follow us on LinkedIn and visit our Kors Careers Page

The Company is an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories.

At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team at [e-mail].