Email Marketing Specialist — Fashion (EMEA Campaigns)

Michael Kors; Greater London; On-site; GBP 35,000 - 52,000; Full time

Job summary

Michael Kors in London is seeking an Email Marketing Specialist who will own the creation and execution of the email communication plan across the 50 markets of the EMEA region. You will coordinate with Design, Ecommerce, Web Production, Brand Marketing, Retail Marketing and North America to deliver timely, engaging campaigns.

The role requires hands-on management of end-to-end campaigns, optimisation of processes, analysis of results, and active participation in personalisation initiatives

Qualifications

• 2+ years in email marketing, ideally fashion retail.
• Experience with ESPs.
• Experience with analytics & reporting tools (Google Analytics, Adobe).
• Strong understanding of email KPIs and ability to derive insights.
• Highly organised with multitasking in fast-paced env.
• Strong verbal and written communication; able to briefs.
• Ability to coordinate amends and approvals from multiple teams.
• Knowledge of audience segmentation and targeting for personalisation.
• Hands-on with Dynamic Yield or similar personalisation platforms.
• Proactive and solutions-focused with ability to approach stakeholders.

Responsibilities

• Manage end-to-end campaign and content briefs for email campaigns with Buyers, Creative, Ecommerce and Trade teams.
• Design and optimise processes around BAU marketing emails, ensuring QC and local language nuances.
• Analyse campaign results and provide insights and suggestions for improvement.
• Drive dynamic content delivery and personalisation using Dynamic Yield including targeting rules.
• Drive SMS channel performance through planning, segmentation, copy briefing, scheduling and execution.
• Review audience segmentation strategies with CRM and Analytics to deliver relevance.
• Produce weekly and monthly performance reports.
• Stay updated with industry best practices and competitor activity.
• Support ESP Oracle Responsys management.

Skills

Email marketing

ESP platforms

Analytics tools

KPIs analysis

Organisation

Communication skills

Stakeholder coordination

Audience segmentation

Dynamic Yield

Excel/Office

Proactive mindset

Tools

Google Analytics

Adobe Analytics

Job description

Michael Kors in London is seeking an Email Marketing Specialist who will own the creation and execution of the email communication plan across the 50 markets of the EMEA region. You will coordinate with Design, Ecommerce, Web Production, Brand Marketing, Retail Marketing and North America to deliver timely, engaging campaigns.

The role requires hands-on management of end-to-end campaigns, optimisation of processes, analysis of results, and active participation in personalisation initiatives