Email Marketing Manager

Talent; Swindon; Vor Ort; GBP 45.000 - 75.000; Vollzeit

Zusammenfassung

Talent in the United Kingdom is seeking an Email Marketing Manager to shape how they inspire customers, support stores and grow a community of adventurers across three brands. You\'ll own the email marketing strategy and influence millions of customer conversations.

You\'ll build structured email plans around campaigns, manage automated journeys, and use data to personalise and optimise campaigns. This role demands hands-on platform experience and collaboration with stakeholders across channels.

Qualifikationen

• Proven email marketing and CRM experience across email, SMS, push and direct mail.
• Strong grasp of customer lifecycle marketing from acquisition to retention and engagement.
• Hands-on experience with Adobe Campaign and Bloomreach.
• Confidence analysing performance in Google Analytics and Excel.
• Experience with segmentation, personalisation and A/B testing.
• Ability to manage stakeholders, agencies, budgets and KPIs in a fast-paced retail environment.
• Experience in fashion/retail is preferred.

Aufgaben

• Building and delivering structured email plans around seasonal campaigns, promotions and brand activity.
• Managing and optimising automated customer journeys to improve performance and experience.
• Using customer behaviour, engagement and conversion data to drive segmentation and personalisation.
• Leading a test-and-learn culture through A/B testing, analysis and continuous improvement.
• Turning performance data into clear insights and recommendations for senior stakeholders.
• Overseeing campaign testing, scheduling and deployment so everything lands accurately and on time.
• Keeping an eye on channel trends, competitor activity and compliance to maximise ROI.

Kenntnisse

Email marketing

CRM

Lifecycle marketing

A/B testing

Segmentation

Analytics

Stakeholder management

Budget management

Retail experience

Attention to detail

Tools

Adobe Campaign

Bloomreach

Google Analytics

Excel

Jobbeschreibung

A leading retailer helping people get out there and explore are looking for an Email Marketing Manager to shape how they inspire their customers, support their stores and grow their community of adventurers across three brands.

This is more than a day-to-day role. You’ll own the email marketing strategy and have real influence over how millions of customer conversations happen.

What You’ll Be Doing:

• Building and delivering structured email plans around seasonal campaigns, promotions and brand activity.
• Managing and optimising automated customer journeys to improve performance and experience.
• Using customer behaviour, engagement and conversion data to drive segmentation and personalisation.
• Leading a test-and-learn culture through A/B testing, analysis and continuous improvement.
• Turning performance data into clear insights and recommendations for senior stakeholders.
• Overseeing campaign testing, scheduling and deployment so everything lands accurately and on time.
• Keeping an eye on channel trends, competitor activity and compliance to maximise ROI.

What You’ll Bring:

• Experience working within fashion and/or retail.
• Proven email marketing and CRM experience across email, SMS, push and direct mail.
• A strong grasp of customer lifecycle marketing, from acquisition to retention and engagement.
• Hands-on experience with Adobe Campaign, Bloomreach or similar automation platforms.
• Confidence analysing performance in Google Analytics, Adobe Analytics and Excel.
• Experience with segmentation, personalisation and A/B testing.
• The ability to manage stakeholders, agencies, budgets and KPIs in a fast-paced retail environment.
• Excellent organisation and attention to detail, with a knack for juggling priorities.