eCRM & Analytics Lead — Hybrid, Data-Driven Campaigns

Henkel Ltda; Hemel Hempstead; Hybrid; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Flexible work scheme

Hybrid work model

Global growth opportunities

Wellbeing programs

Employee Share Plan

Performance bonus

Pension & Life Assurance

Job summary

Henkel is seeking a Marketing professional to support digital campaigns, promo activity and launches in the United Kingdom, driving personalised eCRM communications that boost engagement and conversion.

You will help tailor global campaigns to the local market, collaborate with the marketing team, and manage KPIs while leveraging CRM tools to enhance customer journeys and analytics-driven decisions.

Qualifications

• Interest in customer experience, digital journeys & campaign performance.
• Understanding of customer and data-driven marketing principles.
• Proactive and adaptable mindset.
• Excellent communication and collaboration skills.

Responsibilities

• Support delivery of digital campaigns, promo activity & launches.
• Assist with campaign testing, deployment, reporting & optimization.
• Deliver personalised & targeted communications to improve engagement & conversion.
• Adapt global eCRM strategy to local market needs.
• Implement and roll out global campaigns with content plans and asset development or adaptation.
• Develop and execute local eCRM campaigns in alignment with the marketing team.

Skills

CRM knowledge

Campaign optimization

Data-driven marketing

Analytical thinking

Cross-functional collaboration

Tools

CRM platforms

Analytics tools

Job description

Henkel is seeking a Marketing professional to support digital campaigns, promo activity and launches in the United Kingdom, driving personalised eCRM communications that boost engagement and conversion.

You will help tailor global campaigns to the local market, collaborate with the marketing team, and manage KPIs while leveraging CRM tools to enhance customer journeys and analytics-driven decisions.