eCRM & Analytics Executive— United Kingdom, Hemel Hempstead, Henkel Consumer Brands

Henkel Ltda; Hemel Hempstead; Hybrid; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Flexible work scheme

Hybrid work model

Global growth opportunities

Wellbeing programs

Employee Share Plan

Performance bonus

Pension & Life Assurance

Job summary

Henkel is seeking a Marketing professional to support digital campaigns, promo activity and launches in the United Kingdom, driving personalised eCRM communications that boost engagement and conversion.

You will help tailor global campaigns to the local market, collaborate with the marketing team, and manage KPIs while leveraging CRM tools to enhance customer journeys and analytics-driven decisions.

Qualifications

• Interest in customer experience, digital journeys & campaign performance.
• Understanding of customer and data-driven marketing principles.
• Proactive and adaptable mindset.
• Excellent communication and collaboration skills.

Responsibilities

• Support delivery of digital campaigns, promo activity & launches.
• Assist with campaign testing, deployment, reporting & optimization.
• Deliver personalised & targeted communications to improve engagement & conversion.
• Adapt global eCRM strategy to local market needs.
• Implement and roll out global campaigns with content plans and asset development or adaptation.
• Develop and execute local eCRM campaigns in alignment with the marketing team.

Skills

CRM knowledge

Campaign optimization

Data-driven marketing

Analytical thinking

Cross-functional collaboration

Tools

CRM platforms

Analytics tools

Job description

Consumer Brands Marketing United Kingdom Full Time Regular

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. Join our global community of pioneers and play a key role in shaping customer engagement through data-driven insights and eCRM excellence. Within Henkel Consumer Brands and our Professional Hair business, you\'ll help optimise customer journeys, deliver impactful CRM campaigns, and turn analytics into actions that drive growth for iconic brands such as Schwarzkopf Professional. Grow your expertise in a dynamic, future-focused environment where innovation, collaboration, and continuous learning are at the heart of everything we do.

What you´ll do

• Support delivery of digital campaigns, promo activity & launches.
• Assist with campaign testing, deployment, reporting & optimisation.
• Deliver personalised & targeted communications to improve engagement & conversion.
• Continuously adapt the global eCRM strategy to suit the local market needs.
• Implement and roll out global campaigns, including content plans and asset development or adaptation.
• Develop and execute local eCRM campaigns in alignment with the marketing team.
• Manage processes to ensure efficiency and effectiveness including goals and KPIs.
• Oversee local tool utilisation, provide onboarding for team members and external agency partners.
• Analyse local data and apply recommended next best actions from the global team.
• Provide data and represent the country in regional and global sales discussions on eCRM and analytics topics.
• Offer structured feedback on all sales concepts, country-specific issues, and best practices.
• Manage and participate in business projects, offering expert knowledge and business process insights across departments.

What makes you a good fit

• Interest in customer experience, digital journeys & campaign performance.
• Understanding of customer and data-driven marketing principles.
• A proactive and adaptable mindset.
• Excellent communication and collaboration skills.
• Understanding of eCRM strategy and campaign management.
• Strong analytical skills and the ability to translate data into actionable insights.
• Proficiency in CRM tools and software.
• Ability to manage multiple projects and meet deadlines.

Some perks of joining Henkel

• Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
• Diverse national and international growth opportunities
• Global wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares
• Performance bonus / incentives
• Competitive Pension & Life Assurance - Company contributes up to 10% of basic salary

Poland, Warsaw, Consumer Brands, Marketing