Marketing Data & Engagement Analyst (Hybrid)

Humankind Global Recruitment; Manchester; Hybrid; GBP 42,000 - 62,000; Full time

Benefits offered by this job

Hybrid work

Job summary

Humankind Global Recruitment in Manchester is seeking a Marketing Engagement Analyst to join a growing Business Intelligence function, using customer, CRM and campaign data to improve marketing performance and customer engagement. This hands-on analytics role spans CRM, customer and marketing data, identifying drivers of conversion, retention, reactivation and campaign ROI.

You’ll turn data into insights to support commercial decisions and collaborate with Marketing and BI teams.

Qualifications

• Experience in analytical roles across CRM, marketing or digital analytics.
• Strong SQL and data manipulation skills.
• Experience with Python and BI tools (Tableau/Power BI/Looker).
• Ability to translate data into actionable business insights.

Responsibilities

• Analyse CRM, customer and campaign data to identify trends and performance changes.
• Track key marketing metrics including conversion, retention, reactivation, cross-sell and campaign ROI.
• Build reports and dashboards to help stakeholders understand campaign performance.
• Analyse customer behaviour, segmentation, targeting and customer journeys.
• Use statistical techniques to explore performance and identify opportunities for improvement.
• Turn complex data into clear conclusions, recommendations and visualisations.
• Work closely with Marketing and BI teams to understand requirements and provide commercially useful insight.
• Use SQL, Python and visualisation tools such as Tableau to analyse data and solve business problems.
• Support campaign measurement and test-and-learn activity, including control groups and uplift analysis.

Skills

SQL

Python

Tableau

Power BI

Looker

CRM analytics

Campaign analytics

Job description

Humankind Global Recruitment in Manchester is seeking a Marketing Engagement Analyst to join a growing Business Intelligence function, using customer, CRM and campaign data to improve marketing performance and customer engagement. This hands-on analytics role spans CRM, customer and marketing data, identifying drivers of conversion, retention, reactivation and campaign ROI.

You’ll turn data into insights to support commercial decisions and collaborate with Marketing and BI teams.