eCRM & Analytics Executive: Campaigns, Data & Growth

Henkel; Hemel Hempstead; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Flexible hours

Hybrid work model

Work from anywhere up to 30 days/year

Global growth opportunities

Wellbeing programs

Share plan with Henkel matching shares

Performance bonus

Pension & Life Assurance

Annual leave + holidays

Job summary

Henkel is seeking a data-driven CRM/digital marketing professional to join the consumer brands and professional hair teams in the UK. You will support delivery of digital campaigns, optimise campaigns, and translate analytics into actions that drive engagement and conversion across local markets.

You'll adapt the global eCRM strategy, rollout local campaigns, manage KPIs, and collaborate with marketing, sales and external partners to ensure efficient processes and impactful customer journeys.

Qualifications

• Interest in customer experience, digital journeys & campaign performance.
• Understanding of customer and data-driven marketing principles.
• A proactive and adaptable mindset.
• Excellent communication and collaboration skills.
• Understanding of eCRM strategy and campaign management.
• Strong analytical skills and the ability to translate data into actionable insights.
• Proficiency in CRM tools and software.
• Ability to manage multiple projects and meet deadlines.

Responsibilities

• Support delivery of digital campaigns, promo activity & launches.
• Assist with campaign testing, deployment, reporting & optimisation.
• Deliver personalised & targeted communications to improve engagement & conversion.
• Continuously adapt the global eCRM strategy to suit the local market needs.
• Implement and roll out global campaigns, including content plans and asset development or adaptation.
• Develop and execute local eCRM campaigns in alignment with the marketing team.
• Manage processes to ensure efficiency and effectiveness including goals and KPIs.
• Oversee local tool utilisation, provide onboarding for team members and external agency partners.
• Analyse local data and apply recommended next best actions from the global team.
• Provide data and represent the country in regional and global sales discussions on eCRM and analytics topics.
• Offer structured feedback on all sales concepts, country-specific issues, and best practices.
• Manage and participate in business projects, offering expert knowledge and business process insights across departments.

Job description

Henkel is seeking a data-driven CRM/digital marketing professional to join the consumer brands and professional hair teams in the UK. You will support delivery of digital campaigns, optimise campaigns, and translate analytics into actions that drive engagement and conversion across local markets.

You'll adapt the global eCRM strategy, rollout local campaigns, manage KPIs, and collaborate with marketing, sales and external partners to ensure efficient processes and impactful customer journeys.