eCRM & Analytics Executive

Henkel; Hemel Hempstead; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Flexible hours

Hybrid work model

Work from anywhere up to 30 days/year

Global growth opportunities

Wellbeing programs

Share plan with Henkel matching shares

Performance bonus

Pension & Life Assurance

Annual leave + holidays

Job summary

Henkel is seeking a data-driven CRM/digital marketing professional to join the consumer brands and professional hair teams in the UK. You will support delivery of digital campaigns, optimise campaigns, and translate analytics into actions that drive engagement and conversion across local markets.

You'll adapt the global eCRM strategy, rollout local campaigns, manage KPIs, and collaborate with marketing, sales and external partners to ensure efficient processes and impactful customer journeys.

Qualifications

• Interest in customer experience, digital journeys & campaign performance.
• Understanding of customer and data-driven marketing principles.
• A proactive and adaptable mindset.
• Excellent communication and collaboration skills.
• Understanding of eCRM strategy and campaign management.
• Strong analytical skills and the ability to translate data into actionable insights.
• Proficiency in CRM tools and software.
• Ability to manage multiple projects and meet deadlines.

Responsibilities

• Support delivery of digital campaigns, promo activity & launches.
• Assist with campaign testing, deployment, reporting & optimisation.
• Deliver personalised & targeted communications to improve engagement & conversion.
• Continuously adapt the global eCRM strategy to suit the local market needs.
• Implement and roll out global campaigns, including content plans and asset development or adaptation.
• Develop and execute local eCRM campaigns in alignment with the marketing team.
• Manage processes to ensure efficiency and effectiveness including goals and KPIs.
• Oversee local tool utilisation, provide onboarding for team members and external agency partners.
• Analyse local data and apply recommended next best actions from the global team.
• Provide data and represent the country in regional and global sales discussions on eCRM and analytics topics.
• Offer structured feedback on all sales concepts, country-specific issues, and best practices.
• Manage and participate in business projects, offering expert knowledge and business process insights across departments.

Job description

About this Position

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. Join our global community of pioneers and play a key role in shaping customer engagement through data-driven insights and eCRM excellence. Within Henkel Consumer Brands and our Professional Hair business, you'll help optimise customer journeys, deliver impactful CRM campaigns, and turn analytics into actions that drive growth for iconic brands such as Schwarzkopf Professional. Grow your expertise in a dynamic, future-focused environment where innovation, collaboration, and continuous learning are at the heart of everything we do.

What you´ll do

• Support delivery of digital campaigns, promo activity & launches.
• Assist with campaign testing, deployment, reporting & optimisation.
• Deliver personalised & targeted communications to improve engagement & conversion.
• Continuously adapt the global eCRM strategy to suit the local market needs.
• Implement and roll out global campaigns, including content plans and asset development or adaptation.
• Develop and execute local eCRM campaigns in alignment with the marketing team.
• Manage processes to ensure efficiency and effectiveness including goals and KPIs.
• Oversee local tool utilisation, provide onboarding for team members and external agency partners.
• Analyse local data and apply recommended next best actions from the global team.
• Provide data and represent the country in regional and global sales discussions on eCRM and analytics topics.
• Offer structured feedback on all sales concepts, country-specific issues, and best practices.
• Manage and participate in business projects, offering expert knowledge and business process insights across departments.

What makes you a good fit

• Interest in customer experience, digital journeys & campaign performance.
• Understanding of customer and data-driven marketing principles.
• A proactive and adaptable mindset.
• Excellent communication and collaboration skills.
• Understanding of eCRM strategy and campaign management.
• Strong analytical skills and the ability to translate data into actionable insights.
• Proficiency in CRM tools and software.
• Ability to manage multiple projects and meet deadlines.

Some perks of joining Henkel

• Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
• Diverse national and international growth opportunities
• Global wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares
• Performance bonus / incentives
• Competitive Pension & Life Assurance - Company contributes up to 10% of basic salary
• Annual Leave: 27 days plus 8 Bank Holidays
• Celebration vouchers

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.