Ecommerce Growth & Performance Marketing Lead

PUMA SE; Manchester; On-site; GBP 60,000 - 90,000; Full time

Job summary

PUMA SE in the United Kingdom is seeking an Ecommerce Digital Consumer Experience & Performance Marketing Manager to drive sustainable growth across performance marketing, CRM, onsite merchandising and UX. You will lead a cross-functional team, aligning with global groups to improve traffic, conversion and revenue while delivering a seamless digital customer experience.

The role combines commercial leadership with customer insight and data-driven decision making to increase retention and

Qualifications

• Experience in ecommerce, digital trading or growth with ownership of performance marketing, CRM, and onsite merchandising.
• Strong track record in revenue, traffic, CVR, CPA, and ROAS KPIs.
• Analytical with forecasting, trading analysis, and translating data into actions.
• Deep understanding of performance marketing channels and CRM strategies.
• Experience collaborating with brand, global and regional teams.
• Commercial mindset with experience supporting or contributing to P&L and budgeting.

Responsibilities

• Own the UK performance marketing strategy across Paid Search, Paid Social, Display, CRM and Affiliate channels.
• Manage and optimize the paid media budget to meet traffic, revenue, CPA and ROAS targets.
• Lead cross-functional UK teams and align with global budgets and targets.
• Identify scaling opportunities while maintaining efficiency and profitability.
• Lead testing across channels, creatives and audiences.
• Forecast ecommerce metrics: revenue, traffic, CVR to hit net sales targets.
• Develop dashboards to drive decision-making with Ecommerce Director.
• Oversee CRM planning, segmentation, lifecycle automation, and loyalty activity.
• Drive retention, repeat purchases and lifetime value aligned with calendar.

Skills

Performance marketing

CRM

Onsite merchandising

UX

Forecasting

Analytics

Trading

Leadership

Cross-functional

P&L management

Job description

PUMA SE in the United Kingdom is seeking an Ecommerce Digital Consumer Experience & Performance Marketing Manager to drive sustainable growth across performance marketing, CRM, onsite merchandising and UX. You will lead a cross-functional team, aligning with global groups to improve traffic, conversion and revenue while delivering a seamless digital customer experience.

The role combines commercial leadership with customer insight and data-driven decision making to increase retention and