Ecommerce Growth Lead: Performance Marketing & CX

PUMA UNITED KINGDOM LTD; Manchester; On-site; GBP 90,000 - 130,000; Full time

Job summary

PUMA UNITED KINGDOM LTD is seeking an Ecommerce Digital Consumer Experience & Performance Marketing Manager to drive growth across performance marketing, CRM, onsite merchandising and UX in the UK market. You will lead a cross-functional team, optimise channels, and deliver data-driven decisions to boost traffic, conversions and revenue.

The role requires strong leadership, strategic thinking and deep understanding of ecommerce metrics, with responsibility for forecasting, reporting, and

Qualifications

• Experience delivering ecommerce growth across multiple channels (PPC, paid social, display, CRM).
• Strong analytical skills with data-driven decision making.

Responsibilities

• Own UK performance marketing strategy across paid channels.
• Lead CRM and loyalty initiatives to improve retention and LTV.
• Oversee onsite merchandising to optimise product ranking and category performance.
• Collaborate with global teams to align trading calendars and marketing plans.

Skills

Performance marketing

CRM & loyalty

Onsite merchandising

Data analytics

Cross-functional leadership

Tools

Google Analytics

SQL

A/B testing

Job description

PUMA UNITED KINGDOM LTD is seeking an Ecommerce Digital Consumer Experience & Performance Marketing Manager to drive growth across performance marketing, CRM, onsite merchandising and UX in the UK market. You will lead a cross-functional team, optimise channels, and deliver data-driven decisions to boost traffic, conversions and revenue.

The role requires strong leadership, strategic thinking and deep understanding of ecommerce metrics, with responsibility for forecasting, reporting, and