Head of Marketing

JR United Kingdom; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading company in the gifting sector seeks a Head of Marketing to drive growth and build brand presence. The role involves managing a marketing team, developing strategies, and optimising marketing efforts across various channels. Join a passionate team and enjoy competitive benefits.

Benefits

Competitive salary

Structured bonus against clear KPIs

22 days’ annual leave plus a long service award

Holiday buy and sell scheme

Staff discount 50% off website

Personal development support

Biscuits, chocolate, fudge, cakes on tap

Qualifications

• 5+ years of marketing experience with a major brand or high-growth business.
• Experience with multiple marketing channels including PR, e-commerce, retail.

Responsibilities

• Support double-digit revenue growth across multiple market channels.
• Lead, manage and develop a young marketing team comprising 3 direct reports.
• Manage and optimise marketing budgets, forecasts and team resources.

Skills

Communication

Analytical

Relationship Building

Job description

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Are you energised by creating, delivering and optimising marketing strategies? Do you have a thirst for accelerating growth and building market share? Are you excited by a fast-paced business where you can create impact quickly? Do you have experience with challenger brands in the gifting and FMCG sectors?

As the Head of Marketing at Cartwright & Butler, you will be pivotal to our mission to be the go-to British brand for teatime luxuries and seriously delicious gifts. You will be responsible for driving and supporting significant growth across multiple market channels, building a consistent brand presence in-market and supporting a high-volume NPD engine.

Core role objectives

• Support double-digit revenue growth within core national and global travel retailers (including online retail channels) through joint promotional partnerships and high-impact marketing campaigns
• Build our international market presence and optimise sales conversion
• Grow the corporate gifting sector through a robust lead generation, nurture and sales support engine
• Grow our DTC e-commerce channel, optimising profitability and leveraging our consumer site to build brand presence
• Develop and oversee the implementation of marketing strategies and 12-month rolling marketing activity plans by sector
• Develop a long-term marketing plan for the organisation’s brand to deliver consistent brand presence, extend brand reach and engagement across all online and offline marketing channels
• Lead, manage and develop a young marketing team comprising 3 direct reports
• Ongoing market analysis: market research, customer insight, trends and competitor tracking integrated into NPD process and marketing campaigns
• Manage and optimise marketing budgets, forecasts and team resources
• Track, analyse and report on marketing metrics and business KPIs

Do you have what it takes?

• 5+ years of marketing experience with a major brand or high-growth business spanning strategies and campaigns across retail and digital channels
• Thrive working with people and build strong relationships across multiple functions, customer marketing teams and external partners
• Adept at managing multiple high-paced workstreams across diverse activities with tight deliverables

Experience with multiple marketing channels, including customer marketing, event management, merchandising, direct-to-consumer marketing – PR, e-commerce, retail and digital marketing

• Confident and trustworthy, excellent communication, and a talent for delivering results through people
• Strong analytical approach with the ability to connect and consolidate multiple data sources and insights to drive decision-making
• Office-based preferred, with some opportunities for hybrid working
• Experience with challenger brands.

About Cartwright & Butler

Quintessentially British, we at Cartwright & Butler are renowned worldwide for teatime luxuries and seriously delicious gifts. Think English Afternoon Tea with an adventurous twist. With bold recipe innovations, a continuous stream of exciting new products and a passion for sourcing the finest ingredients, we pride ourselves on always delivering luxury treats perfect for gifting.

We’ve been curating, creating and baking for over 115 years. Taste and quality are at the forefront of everything we do. From the finest ingredients to the delicious flavours we choose, all packaged up with a personal touch for gifts that keep giving.

What’s in it for you?

• Competitive salary
• Structured bonus against clear KPIs
• 22 days’ annual leave plus a long service award
• Holiday buy and sell scheme
• Staff discount 50% off website
• Personal development support and encouragement to explore training opportunities
• Biscuits, chocolate, fudge, cakes… on tap.
• You’ll be joining a passionate Yorkshire family business hungry for growth at a pivotal time in our company’s journey