Field Marketing Manager – UK & I

Poutrix; Greater London; Remote; GBP 45,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager to elevate its brand presence in the UK and Ireland. This role involves crafting strategic marketing campaigns, collaborating with cross-functional teams, and driving client engagement through innovative approaches. With a commitment to sustainability and a focus on delivering meaningful solutions, this position offers a unique opportunity to make a significant impact in the marketing landscape. Join a forward-thinking organization that values diversity and inclusion, where your contributions will be recognized and celebrated.

Qualifications

• 10 years of marketing experience with a focus on B2B.
• Strong analytical skills and proficiency in digital marketing tools.

Responsibilities

• Develop sector-based marketing strategies to enhance brand profile.
• Collaborate with teams to create impactful marketing campaigns.

Skills

Marketing Strategy

Campaign Development

Digital Marketing Tools

Client Engagement

Data Analysis

Leadership Skills

Networking Skills

Education

Marketing Qualification/Certification

Tools

Social Media Channels

Job description

Arcadis is the world's leading company delivering sustainable design, engineering, and consultancy solutions for natural and built assets.

We are more than 36,000 people, in over 70 countries, dedicated to improving quality of life. Everyone has an important role to play. With the power of many curious minds, together we can solve the world’s most complex challenges and deliver more impact together.

Role description:

To increase the profile of the UK and Ireland business externally, growing Arcadis’ brand and reputation in the UK & Ireland market. This role requires a strategic thinker who is commercially aware and can produce multi-faceted and integrated marketing campaigns, identify opportunities to build and grow our brand position, and demonstrate clear, measurable ROI.

Reports directly to the UK & I Marketing & Communications Director and has 1-2 marketing line reports. The role has a dotted line with the Marketing Center of Excellence.

Role accountabilities:

• The Marketing Manager is responsible for developing a sector-based marketing strategy (aligned with the global strategy) to grow Arcadis’ share of wallet with key clients, and to boost brand profile across the UK and Ireland.
• Supporting specific, in-country client growth plans, this role will champion account-based marketing and sector-based initiatives, working with ABM and sector teams to develop impactful marketing campaigns to drive lead generation and client engagement.
• Collaborating with subject matter experts, this role will oversee the creation of high-quality regional insights and thought leadership content to support regional priorities and position Arcadis as experts in key sectors.
• Acting as a custodian of the Brand, this role will localize global brand initiatives for the UK & Ireland market, ensuring consistent messaging and branding.
• Partnering with the Digital Marketing Center of Excellence, this role will develop buyer personas, journey maps, and customer-centric content strategies for preferred channels.
• Influencing and partnering with stakeholders will be critical. This role will work closely with local Sector, Cabinet, and Sales leads; UK & I Marketing and Communications colleagues; and global teams for sector marketing, ABM, Brand, Communications, Digital, and Events.
• Regularly monitor, analyze, and report on channel and program performance against KPIs, using insights to inform decisions.

Key Shared Accountabilities:

• Managing the UK & I Marketing budget, working with Operations and Finance, and reporting on spending and forecasts.
• Identifying and implementing opportunities to optimize systems, processes, and tools.

Qualifications & Experience:

• 10 years of marketing experience
• Marketing qualification/certification
• B2B experience and industry knowledge highly desired
• Results-driven marketeer with campaign development skills and creative problem-solving abilities
• Proficient in digital marketing tools and social media channels
• Client-focused with an outside-in approach
• Strong focus on data and audience insights
• Managerial experience and leadership skills
• Excellent communicator and collaborator, comfortable in high-energy settings
• Strong networking skills and relationship-building at all organizational levels
• Ability to work effectively in a fast-paced, cross-functional environment and adapt to shifting priorities

Why Arcadis?

We believe everyone's contribution matters. We are pioneering a skills-based approach to career development, enabling you to leverage your unique experience to maximize impact.

You’ll do meaningful work, helping deliver sustainable solutions for a better planet. Make your mark on your career, colleagues, clients, and the world around you.

Our Commitment to Equality, Diversity, Inclusion & Belonging

We foster an inclusive environment where everyone can bring their best selves. We are committed to equality and diversity, working across six ED&I Workstreams: Age, Disability, Faith, Gender, LGBT+, and Race. A diverse workforce is key to our success.

#LI-MT1

#LI-Remote