Marketing Director – Private Wealth Management

OakNorth; London; On-site; GBP 70,000 - 110,000; Full time

Job summary

An established industry player is seeking a Marketing Director to architect a modern wealth management proposition. This strategic role focuses on defining a unique customer proposition, driving acquisition, and developing engagement strategies. The successful candidate will have the opportunity to shape the brand and growth engine of a new wealth platform, leveraging their extensive experience in marketing within the private wealth sector. Join a mission-driven, tech-forward culture that aims to redefine wealth management for high-net-worth individuals.

Benefits

Competitive compensation including equity participation

Strategic leadership role

Mission-led, tech-forward culture

Qualifications

• 10+ years in marketing or growth roles within private wealth.
• Proven experience in building customer propositions and go-to-market strategies.

Responsibilities

• Define and refine the private wealth value proposition based on market insights.
• Develop and execute multi-channel marketing campaigns to acquire customers.

Skills

Marketing Analytics

Customer Proposition Development

Customer Acquisition Strategies

Brand Development

Retention Programs

Storytelling

Cross-Functional Leadership

Education

Bachelor's Degree in Marketing or Related Field

Master's Degree in Business Administration

Job description

Since our launch, we've lent over £12bn to ambitious entrepreneurs — supporting the creation of over 56,000 jobs and more than 34,000 homes. We're now turning our sights to a bold new ambition: building a modern, advice-led wealth management proposition designed around the needs of successful founders, professionals, and high-net-worth individuals.

AsMarketing Director, you will be a key architect of this new offering. Your focus will be ondefining a differentiated customer proposition, drivingcustomer acquisition, and developing strategies forlong-term engagement and retention. This is a unique opportunity to shape the brand, voice, and growth engine of a wealth platform from the ground up.

Key Responsibilities

• Customer Proposition:Define and continuously refine OakNorth’s private wealth value proposition based on market insights, customer needs, and competitive positioning.
• Acquisition Strategy:Develop and execute multi-channel marketing campaigns (digital, content, referral, partnership) to acquire customers.
• Brand Building:Craft and scale a premium, advice-led brand that resonates with our entrepreneurial, high-net-worth target audience.
• Retention & Engagement:Design and implement customer lifecycle strategies, from onboarding and activation to loyalty and advocacy.
• Analytics & Optimisation:Own marketing KPIs such as cost per acquisition (CPA), client conversion, engagement, and customer lifetime value (CLTV).
• Cross-Functional Leadership:Collaborate with Product, Sales, and Finance to align marketing efforts with business growth goals and customer economics.
• Content & Thought Leadership:Position OakNorth as a trusted voice in wealth management through content, partnerships, and events.

What We're Looking For

• 10+ years in marketing or growth roles within private wealth
• Proven experience in building customer propositions and go-to-market strategies
• Strong grasp of marketing analytics and performance-led decision-making
• A track record of launching or scaling customer acquisition funnels and retention programs
• Deep understanding of the HNW customer mindset, needs, and behaviour
• Exceptional storytelling and brand development skills
• Comfortable in a fast-paced, entrepreneurial environment with high autonomy

What We Offer

• The opportunity to build and lead the marketing function for a new, modern wealth management business
• Strategic leadership role with direct influence on product and business growth
• Competitive compensation including equity participation
• A mission-led, tech-forward culture with real ambition to reshape wealth management