Senior Digital Marketing Executive

Pharmacy2U Ltd; Leeds; Hybrid; GBP 34,000 - 40,000; Full time

Job summary

An established industry player is seeking a Senior Digital Marketing Executive to join their dynamic team. This role is pivotal in driving online growth through innovative paid media strategies across various platforms, including PPC and social media. You will be responsible for managing budgets, optimizing campaigns, and analyzing performance to ensure maximum ROI. With a commitment to employee well-being and development, this company offers a supportive environment where your contributions will directly impact the success of their digital initiatives. If you're passionate about digital marketing and thrive in a fast-paced environment, this opportunity is perfect for you.

Benefits

Occupational sick pay

Enhanced maternity and paternity pay

Contributory pension

Discounted insurance

Employee discount site

Discounted gyms

Employee assistance programme

In-house mental health support

Free onsite parking

25 days annual leave

Qualifications

• Proven experience in growth/performance marketing, especially in e-commerce.
• Ability to manage PPC, affiliates, and paid social campaigns.

Responsibilities

• Manage and optimize paid media campaigns to ensure sales growth.
• Analyze performance metrics and optimize budget allocation.

Skills

PPC Management

Performance Marketing

Data Analysis

Digital Media Principles

Excel (Intermediate)

Education

GCSE in Maths

GCSE in English

Tools

Google Ads

Meta Ads

AWIN

Job description

Role: Senior Digital Marketing Executive

Location: Leeds (LS15) (with hybrid working after completion of training)

Salary: £34,000 - £40,000 per annum DOE, plus up to a 10% annual discretionary bonus and extensive benefits

Contract type: Permanent

Employment type: Full time

Working hours: 37.5 hours per week, Monday - Friday

Do you want to work for the nation’s largest online pharmacy ensuring excellence for all our patients? We’re a market leader in the pharmacy world, with 25 years’ experience, helping over 1.4 million patients in England manage their NHS prescriptions from request through to delivery. We are Great Place to Work certified as we consider colleague experience a top priority every day. Our people are fundamental to our success and ensuring we achieve our vision to be a world leading, patient-centric digital healthcare provider. We are committed to continuing to develop a positive, open and honest working environment for all.

As a key member of the digital acquisition team, you’ll play a pivotal role in growing our online shop across a range of paid media channels, including PPC, affiliates and social media.

What’s in it for you?

Occupational sick pay

Enhanced maternity and paternity pay

Contributory pension

Discounted insurance (Aviva)

Employee discount site

Discounted gyms (via our blue light card and benefits schemes)

Employee assistance programme

In-house mental health support

Free onsite parking

Health and wellbeing initiatives

Social events throughout the year

Cycle to work scheme

Green car scheme*(subject to minimum earnings)

Registration fees paid (GPhC, NMC, CIPD etc)

Long service bonus

Refer a friend bonus

Blue light card

Hybrid working

Commitment to CPD/training

25 days annual leave increasing with service

Annual leave buy and sell scheme

Discounts & Exclusive offers at The Springs, Leeds

25% Discount & health & beauty purchases

25% Discount on Pharmacy2U Private Online Doctor Services

What you’ll be doing?

• Paid media management – Launch, optimise and scale paid media campaigns across Meta, Google, AWIN, ensuring sales growth and positive ROI
• Performance analysis & optimisation – Take ownership of marketing spend to drive performance against key metrics, ensuring spend is apportioned and optimised to key categories.
• Testing and optimisation – Run tests to scale up spends efficiently across core channels
• Budgeting and forecasting – Take ownership of budget allocation across channels and effectively communicate to necessary owners of the budget and P&L
• Feed management – Oversee and optimise the product feed, ensuring effective promotion of offers, enhancing copy, and continuously iterating to improve click-through rates.
• Reporting – Own performance in weekly trade calls and provide key stakeholders with updates ad hoc
  
  

Who are we looking for?

• GCSE (or equivalent) Maths and English Grade C or above
• Ability to use Excel at an intermediate level
• Digital media Principles (CPC, auctions etc.)
• PPC / Affiliates / paid social preferred
• Extensive experience in growth / performance marketing, specifically in e-commerce
• Proven experience working in key digital marketing platforms
• Experience of working in a pressured environment, delivering against tight deadlines
  
  

What happens next?

Please click apply and if we think you are a good match, we will be in touch to arrange an interview.

Applicants must prove they have the right to live in the UK.

All successful applicants will be required to undergo a DBS check.

Unsolicited agency applications will be treated as a gift.

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