Senior Digital Marketing Executive

Pharmacy2U; Leeds; Hybrid; GBP 34,000 - 40,000; Full time

Job summary

An established industry player is seeking a Senior Digital Marketing Executive to join their dynamic digital acquisition team. This role offers the opportunity to manage and optimize paid media campaigns across various platforms, ensuring sales growth and a positive return on investment. With a focus on performance analysis and budget management, you will play a crucial role in driving the company's online presence. The company is committed to creating a supportive work environment, offering extensive benefits and a hybrid working model after training. If you're passionate about digital marketing and eager to make an impact, this position is perfect for you.

Benefits

Occupational sick pay

Enhanced maternity and paternity pay

Contributory pension

Discounted insurance

Employee discount site

Discounted gyms

Employee assistance programme

In-house mental health support

Free onsite parking

Health and wellbeing initiatives

Qualifications

• Proven experience in digital marketing, particularly in e-commerce.
• Strong understanding of PPC, affiliates, and paid social media strategies.

Responsibilities

• Manage and optimize paid media campaigns across multiple platforms.
• Analyze performance metrics to drive marketing spend efficiency.
• Oversee product feed management for effective promotional strategies.

Skills

Digital media Principles

PPC

Affiliates

Paid social

Excel (intermediate)

Growth / performance marketing

E-commerce marketing

Education

GCSE Maths and English Grade C or above

Tools

Google Ads

Meta Ads

AWIN

Job description

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Role: Senior Digital Marketing Executive

Location: Leeds (LS15) (with hybrid working after completion of training)

Salary: £34,000 - £40,000 per annum DOE, plus up to a 10% annual discretionary bonus and extensive benefits

Contract type: Permanent

Employment type: Full time

Working hours: 37.5 hours per week, Monday - Friday

Do you want to work for the nation's largest online pharmacy ensuring excellence for all our patients? We're a market leader in the pharmacy world, with 25 years' experience, helping over 1.4 million patients in England manage their NHS prescriptions from request through to delivery. We are Great Place to Work certified as we consider colleague experience a top priority every day. Our people are fundamental to our success and ensuring we achieve our vision to be a world leading, patient-centric digital healthcare provider. We are committed to continuing to develop a positive, open and honest working environment for all.

As a key member of the digital acquisition team, you'll play a pivotal role in growing our online shop across a range of paid media channels, including PPC, affiliates and social media.

What's in it for you?

• Occupational sick pay
• Enhanced maternity and paternity pay
• Contributory pension
• Discounted insurance (Aviva)
• Employee discount site
• Discounted gyms (via our blue light card and benefits schemes)
• Employee assistance programme
• In-house mental health support
• Free onsite parking
• Health and wellbeing initiatives
• Social events throughout the year
• Cycle to work scheme
• Green car scheme*(subject to minimum earnings)
• Registration fees paid (GPhC, NMC, CIPD etc)
• Long service bonus
• Refer a friend bonus
• Blue light card
• Hybrid working
• Commitment to CPD/training
• 25 days annual leave increasing with service
• Annual leave buy and sell scheme
• Discounts & Exclusive offers at The Springs, Leeds
• 25% Discount & health & beauty purchases
• 25% Discount on Pharmacy2U Private Online Doctor Services

What you'll be doing?

• Paid media management - Launch, optimise and scale paid media campaigns across Meta, Google, AWIN, ensuring sales growth and positive ROI
• Performance analysis & optimisation - Take ownership of marketing spend to drive performance against key metrics, ensuring spend is apportioned and optimised to key categories.
• Testing and optimisation - Run tests to scale up spends efficiently across core channels
• Budgeting and forecasting - Take ownership of budget allocation across channels and effectively communicate to necessary owners of the budget and P&L
• Feed management - Oversee and optimise the product feed, ensuring effective promotion of offers, enhancing copy, and continuously iterating to improve click-through rates.
• Reporting - Own performance in weekly trade calls and provide key stakeholders with updates ad hoc

Who are we looking for?

• GCSE (or equivalent) Maths and English Grade C or above
• Ability to use Excel at an intermediate level
• Digital media Principles (CPC, auctions etc.)
• PPC / Affiliates / paid social preferred
• Extensive experience in growth / performance marketing, specifically in e-commerce
• Proven experience working in key digital marketing platforms
• Experience of working in a pressured environment, delivering against tight deadlines

What happens next?

Please click apply and if we think you are a good match, we will be in touch to arrange an interview.

Applicants must prove they have the right to live in the UK.

All successful applicants will be required to undergo a DBS check.

Unsolicited agency applications will be treated as a gift.

#INDHP