Senior Digital Marketing Executive

TN United Kingdom; Leeds; On-site; GBP 35,000 - 55,000; Full time

Job summary

An established industry player is seeking a Senior Digital Marketing Executive to join their dynamic team in Leeds. This hybrid role offers the chance to work with a well-recognized eCommerce brand that boasts a strong market presence and ambitious growth plans. You will be pivotal in managing digital campaigns, optimizing website content, and collaborating with various teams to drive performance. This role is perfect for someone with a strategic mindset who thrives in a fast-paced environment and is eager to make a significant impact. Join a company that values innovation and offers the freedom to explore new ideas while contributing to exciting projects.

Qualifications

• Experience in digital marketing and campaign management is essential.
• Comfortable working cross-channel and with multiple teams.
• Ability to support website performance and optimization.

Responsibilities

• Manage the digital campaign calendar and coordinate with the team.
• Collaborate with the Digital Marketing team for asset creation.
• Support the trading and promotion plan across brand websites.

Skills

Digital Marketing

Ecommerce Experience

Campaign Management

Communication Skills

Performance Optimization

Tools

Web Content Management Systems (CMS)

Job description

Social network you want to login/join with:

Client:

Better Placed

Location:

Leeds, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Reference:

af66f655ee81

Job Views:

44

Posted:

11.04.2025

Expiry Date:

26.05.2025

Job Description:

Senior Digital Marketing Executive

Ecommerce Retail

Leeds – Hybrid: 3 days in & 2 WFH. Flexible working

Better Placed are delighted to be working with a well-recognised eCommerce brand in their search for an experienced Digital Marketing Executive to join at this senior level.

This role will suit someone comfortable in a fast-paced eCommerce environment, with previous ecommerce experience (in house or agency), strategic but has remained hands on in the channel.

Ideally, this person will have previous experience in people management but it is not essential.

You will report into the Performance Director, with peers at the same level within PPC (search & Shopping) and Affiliates.

A truly iconic brand, a brand that has stood the test of time and has the perfect balance between their size and resource as well as a freedom to make an impact and try something new.

The Business:

1. £100+ million turnover business
2. Predictions for double-digit growth this year
3. Private Equity backed
4. Continued investment (people, technology and resource)
5. International expansion planning for 2025
6. Excellent Marketing team – 15+ (plus digital & media agencies)
7. £10 million+ Paid Media spend.

Key responsibilities for this role include:

1. Manage the brands digital campaign calendar, coordinating with the wider team across web, trade, email and social media.
2. Work with the wider market team in asset creation to support the campaign calendar: Digital, CRM & Email, Brand & Creative.
3. Collaborate with the Digital Marketing team to understand and translate requirements into clear briefs for Creative teams and support production, including setting up web banners.
4. Manage the briefing process and support sign-off for go-to-market campaigns.
5. Support with the trading and promotion plan across multiple brand websites, working with the buying and merchandising team.
6. Provide wider support on Paid Media if applicable to skill set, working with their Digital Agency.
7. Supported by the brands Digital Analytics team, who will analyse and optimise site promotions, helping you make recommendations to drive performance.

What I am looking for:

1. Previous experience in a digital campaign role. Broad experience is great, but key is the ability to support in managing the websites content and promotional plan.
2. Support on the websites performance and optimisation, landing pages etc.
3. Ideally has experience in using web content management systems (CMS).
4. Ideally has good knowledge of digital marketing channels – PPC and Paid Social. This is a skill that can be upskilled in the role.
5. Excellent communicator and confident – able to give clarity on performance indicators and set direction for strategy.
6. It is essential that you have previously and are comfortable working with multiple teams and can work cross-channel.