Area Sales Manager

JR United Kingdom; Liverpool City Region; On-site; GBP 50,000; Full time

Job summary

A leading manufacturer and distributor of electrical products is seeking an Area Sales Manager to oversee and expand their portfolio in the North Region. The role involves developing new business and maintaining relationships with electrical wholesalers and contractors. The ideal candidate will be a dynamic sales professional with a proven track record in B2B sales, excellent communication skills, and the ability to work independently. This position offers a competitive salary, company car, and opportunities for career progression.

Benefits

Company car and fuel allowance

Pension and benefits package

Career progression

Qualifications

• Proven sales professional managing high-value accounts.
• Strong knowledge of electrical wholesale market.

Responsibilities

• Manage and grow sales across a defined territory.
• Drive demand through engagement with contractors and end users.

Skills

Communication

Interpersonal Skills

Self-motivated

Tools

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Job description

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Area Sales Manager – Electrical Products

Location: Merseyside & Lancashire

Salary: Up to £50,000 per annum (DOE) + Bonus + Company Car

Job Type: Permanent | Full-Time

At NPP, we are currently recruiting for an experienced Area Sales Manager on behalf of a leading manufacturer and distributor of electrical products and solutions.

This is a fantastic opportunity for a dynamic and driven sales professional to manage and grow a portfolio of accounts while actively developing new business across the North Region.

About the Role

As Area Sales Manager, you will be responsible for promoting a broad range of high-quality electrical products into the distribution channel, with a strong focus on both new business development and account retention. You will work closely with electrical wholesalers and contractors, building long-term relationships and delivering tailored solutions that add real value.

You’ll be highly autonomous, with full control over your territory and customer base, supported by a collaborative and innovative internal team.

Key Responsibilities

• Manage and grow sales across a defined territory, focusing on electrical distributors and their contractor networks.
• Drive demand through proactive engagement with contractors and end users, including joint sales calls, trade counter events, local meetings, and product training sessions.
• Maintain a robust pipeline of opportunities, identifying and converting new business prospects.
• Deliver compelling value-based sales presentations aligned with both customer requirements and company commercial goals.
• Plan and execute regular customer visits, using CRM tools and sales reports to inform activity and maximise results.
• Collaborate with colleagues across departments to ensure the highest levels of customer satisfaction.

What We’re Looking For

• A proven sales professional with experience managing high-value accounts.
• Strong knowledge of the electrical wholesale market or a similar B2B sales environment.
• Skilled in identifying new opportunities and developing them into long-term customer relationships.
• Excellent communication and interpersonal skills, both face-to-face and written.
• Self-motivated, energetic, and capable of working independently to manage your diary and sales activity.
• Proficient in Microsoft Word, Excel, and PowerPoint.
• Full UK driving licence (preferably clean), with flexibility for daily travel and occasional overnight stays.

What’s in it for You

• Basic salary up to £50,000
• Company car and fuel allowance
• Pension and benefits package
• Career progression within a successful and expanding organisation

How to Apply:

Please send your CV to the email address detailed below. Should you wish to discuss other opportunities in your area, you are welcome to contact our friendly recruitment team.

This vacancy is being advertised on behalf of Nelson Permanent Placements Ltd. The services of Nelson Permanent Placements Ltd are that of an Employment Agency.

Please be advised that our client can only accept applications from candidates who have a valid legal permit or right to work in the United Kingdom.

Potential candidates who do not have this right or permit, or are pending an application to obtain this right or permit should not apply as your details will not be processed.