Group Marketing and CRM Manager

JR United Kingdom; Newbury; On-site; GBP 38,000 - 45,000; Full time

Job summary

A leading company in Newbury seeks a Group Marketing and CRM Manager to blend CRM management with marketing strategies. The ideal candidate will drive lead generation and brand awareness through innovative marketing techniques while collaborating with various departments. This role offers a competitive salary and benefits including flexible holidays and a company pension scheme.

Benefits

22 days flexible holiday

Free onsite parking

Cycle to Work Scheme

Employee Referral Scheme

Company Pension Scheme

Life Assurance (4x Basic Salary)

Employee Scholarship Scheme

Qualifications

• Proven experience in a similar marketing role, preferably in a service-based industry.
• Experience with digital media marketing.
• Strong communication skills and ability to motivate teams.

Responsibilities

• Develop and implement marketing strategies using CRM data.
• Manage marketing automation and maintain data accuracy.
• Collaborate with sales teams for lead generation.

Skills

Communication

Analytical Skills

Proactivity

Job description

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Group Marketing and CRM Manager, Newbury

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Client:

Elevation Recruitment Group

Location:

Newbury, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

23.05.2025

Expiry Date:

07.07.2025

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Job Description:

Role: Group Marketing and CRM Manager

Salary: up to £45K per annum DOE

Hours: 37.5 hours per week, with some flexibility to support operations effectively.

Location: Head office in Newbury, with flexibility due to national presence.

• 22 days flexible holiday, Christmas shutdown, and statutory holidays.
• Free onsite parking.
• Cycle to Work Scheme.
• Employee Referral Scheme.
• Company Pension Scheme.
• Life Assurance (4x Basic Salary).
• Employee Scholarship Scheme.

Elevation Recruitment Group - Marketing Division is working with a reputable national service-led umbrella company.

This role blends CRM management and marketing to generate leads and increase brand awareness. The ideal candidate is proactive, communicative, capable of multitasking, and collaborative. The role involves working at group level with various departments, combining knowledge of fire safety standards with modern marketing techniques to support growth.

Responsibilities:

• Utilize high-level CRM data to develop and implement marketing strategies that generate new business opportunities.
• Manage marketing automation to maintain data accuracy and integrity.
• Generate and analyze CRM reports and dashboards to evaluate sales performance, campaign effectiveness, customer engagement, and business metrics. Use insights to inform strategies.
• Collaborate with sales teams to identify lead generation opportunities through multichannel marketing campaigns.
• Stay updated on CRM features and best practices to optimize system performance, including automation workflows.
• Create modern media content to communicate with customers effectively.
• Prepare and share regular sales and marketing reports, highlighting key metrics across the group.
• Work with external agencies to enhance online presence, including website content, SEO, and social media channels.
• Coordinate website and social media updates to ensure content is current, engaging, and aligned with brand guidelines.
• Develop offline marketing strategies to boost pipeline volume and quality.
• Create and distribute marketing materials such as brochures, presentations, website content, social media posts, and email newsletters.
• Assist in planning and executing trade shows, webinars, and marketing events.
• Conduct market research and competitor analysis to identify trends and opportunities.

Requirements:

• Proven experience in a similar marketing role, preferably within a service-based or regulated industry.
• Experience with digital media marketing and success in this area.
• Strong communication skills, with the ability to motivate and inspire teams.
• Excellent analytical skills to interpret data and make strategic decisions.
• Proactive approach focused on results and growth.
• Full driving license.

Measurable KPIs:

• Targets focus on generating new business, quote-to-order conversions, sales volume and value, customer satisfaction, and profitability. Performance will be assessed based on improvements in these areas and the ability of sales teams to drive growth.