Group Marketing and CRM Manager

Elevation Recruitment Group; Newbury; On-site; GBP 35,000 - 45,000; Full time

Job summary

A leading company is seeking a Marketing Recruitment Specialist to enhance their CRM and marketing efforts. The role involves developing marketing strategies, managing CRM data, and collaborating with various teams to drive growth. The ideal candidate will have a strong background in marketing, excellent communication skills, and the ability to analyze data effectively.

Benefits

22 days flexible + Christmas shutdown + statutory holidays

Free Onsite Parking

Cycle to Work Scheme

Employee Referral Scheme

Company Pension Scheme

Life Assurance (4 x Basic Salary)

Employee Scholarship Scheme

Qualifications

• Proven experience in a similar marketing role preferably within a similar service-based industry.
• Demonstrable success with digital media marketing.
• Effective communication skills with the ability to motivate and inspire a team.

Responsibilities

• Implement effective marketing strategies that lead to new business opportunities.
• Generate and analyse CRM reports to provide insights into sales performance.
• Coordinate updates to the company websites and social media channels.

Skills

Communication

Analytical Skills

Initiative

Job description

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Elevation Recruitment Group provided pay range

This range is provided by Elevation Recruitment Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Elevation Recruitment Group

Marketing Recruitment Specialist at Elevation Recruitment Group

Role: Group Marketing and CRM Manager

Salary: up to £45K per annum DOE

Hours: 37.5 hours per week, some flexibility but must support operations effectively.

Location: Head office in Newbury, but there is flexibility with location due to being based nationally.

• 22 days flexible + Christmas shutdown + statutory holidays.
• Free Onsite Parking.
• Cycle to Work Scheme.
• Employee Referral Scheme.
• Company Pension Scheme.
• Life Assurance. (4 x Basic Salary)
• Employee Scholarship Scheme.

Elevation Recruitment Group - Marketing Division are excited to be working with a fantastic national service led umbrella company.

As a business our client take advantage of every opportunity to forge real partnerships with new and existing customers. This important role blends CRM Management and marketing for lead generation and brand awareness.

The ideal candidate is a proactive individual, a good communicator, capable of managing multiple tasks and working collaboratively across departments. This is a varied role which will provide opportunities to work at group level alongside business managers, sales teams, external marketing partners, and customers. With the ability to combine knowledge of fire safety standards with modern marketing techniques, your position is key to our growth.

Responsibilities

• Use high level CRM information to determine and implement effective marketing strategies that lead to new business opportunities in identified areas.
• Marketing automation to ensure the accuracy, integrity, and consistency of data.
• Generate and analyse CRM reports and dashboards to provide insights into sales performance, targets for marketing campaigns, and assessing marketing campaign effectiveness, customer engagement, and key business metrics. Identify trends and recommend data-driven strategies.
• Work alongside sales colleagues to recognise opportunities to lead generation through multichannel marketing campaigns.
• Keep abreast of the latest CRM features, updates, and best practices to identify opportunities for system optimisation and improvement including automation of workflows.
• Develop modern media to communicate effectively with customers.
• Prepare regular sales and marketing reports, and communicate key metrics accross the group.
• Work with external marketing agencies to optimise online presence, including website content, SEO, and social media channels.
• Coordinate updates to the company websites and social media channels, ensuring content is current, engaging, and aligned with brand guidelines.
• Devise and implement offline marketing stategies to improve the volume and quality of our pipleline.
• Coordinate the creation and distribution of marketing materials, including brochures, presentations, website content, social media posts, and email newsletters.
• Assist with the planning and execution of trade shows, webinars, and other marketing events.
• Conduct market research and competitor analysis to identify trends and opportunities.

Requirements

• Proven experience in a similar marketing role preferably within a similar service-based industry.
• Experience of working within a regulated type of business.
• Demonstrable success with digital media marketing.
• Effective communication skills with the ability to motivate and inspire a team.
• Excellent analytical skills with the ability to interpret data and make strategic decisions.
• An initiative-taking approach with a focus on achieving results and driving growth.
• Full driving licence.

Measurable KPI’s

• Targets and KPIs exist to suit business requirements. These are focussed on generating new business, quote to order conversions, sales value and volumes, customer satisfaction and profitability. Your performance and perceived success will be assessed against improvements in agreed areas and the ongoing ability of our sales teams to drive business growth.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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