E-commerce Social Media Analyst

Placements24; Southampton; Hybrid; GBP 16,000 - 24,000; Full time

Benefits offered by this job

Medical aid

Professional development in analytics

Job summary

Placements24 in Randburg, Gauteng, is seeking an E-commerce Social Media Analyst to measure, analyze, and report on campaign performance. You will build dashboards, track KPIs, and translate data into actionable recommendations that optimize marketing ROI in a fast-growing e-commerce environment.

The role requires strong quantitative skills, proficiency with GA, Sprout Social, and social analytics, and the ability to communicate insights to both technical and non-technical teams.

Qualifications

• Bachelor's degree in a quantitative field.
• Experience in social media analytics and data analysis.
• Proficiency with social media analytics platforms (GA, Facebook Insights, Twitter Analytics, Sprout Social).
• Strong communication of complex data insights to technical and non-technical audiences.

Responsibilities

• Collect and analyze data from social platforms and analytics tools.
• Develop dashboards and reports tracking KPIs for social campaigns.
• Interpret data to identify trends and ROI.
• Provide actionable recommendations to the marketing teams to improve strategy.
• Monitor competitor social activity and benchmark performance.
• Present findings to stakeholders in a clear manner.

Skills

Analytical thinking

Problem-solving

Communication skills

Project management

Education

Bachelor's degree in Marketing, Statistics, Economics, Data Science, or related quantitative field

Tools

Google Analytics

Facebook Insights

Twitter Analytics

Sprout Social

Data visualization tools

Job description

About the Role

Our client, a leader in the e-commerce sector, is seeking a highly analytical E-commerce Social Media Analyst to join their team in Randburg, Gauteng, operating under a hybrid work model. This role is pivotal in measuring, analyzing, and reporting on the performance of social media strategies, providing actionable insights to optimize campaigns and drive e-commerce growth. The ideal candidate will possess strong quantitative skills, a deep understanding of social media analytics tools, and the ability to translate complex data into clear, concise recommendations. You will be instrumental in shaping data-driven decisions that enhance our client's online presence and marketing ROI. This is an exciting opportunity for a data-oriented professional to make a significant impact.

Key Responsibilities

• Collect and analyze data from various social media platforms and analytics tools.
• Develop and maintain dashboards and reports tracking key performance indicators (KPIs) for social media campaigns.
• Interpret social media data to identify trends, patterns, and insights related to audience behavior, campaign effectiveness, and ROI.
• Provide actionable recommendations to the marketing and social media teams to improve strategy and performance.
• Monitor competitor social media activities and benchmark performance.
• Conduct A/B testing on social media content and advertising to optimize engagement and conversion rates.
• Collaborate with cross-functional teams to ensure data accuracy and alignment of reporting.
• Stay abreast of new analytics tools, methodologies, and industry best practices.
• Present findings and insights to stakeholders in a clear and compelling manner.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Data Science, or a related quantitative field.
• Proven experience in social media analytics, data analysis, or a similar role.
• Proficiency with social media analytics platforms (e.g., Google Analytics, Facebook Insights, Twitter Analytics, Sprout Social).
• Strong understanding of social media marketing principles and e-commerce metrics.
• Excellent analytical and problem-solving skills, with a keen eye for detail.
• Ability to effectively communicate complex data insights to both technical and non-technical audiences.
• Experience with data visualization tools is a plus.
• Ability to work effectively in a hybrid environment in our Randburg, Gauteng office.
• Strong project management and organizational skills.

Benefits

Our client offers a competitive salary and benefits package, including comprehensive medical aid and opportunities for professional development in analytics and digital marketing. This role operates on a hybrid model, providing flexibility with in-office days in Randburg, Gauteng and remote work options. Employees benefit from a data-driven culture, access to advanced analytics tools, and the opportunity to contribute directly to the success of a leading e-commerce business. Join a team that values insight and impact.