E-commerce Performance Marketing Specialist

Placements24; Southampton; Híbrido; GBP 22.000 - 31.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Medical aid

Retirement fund contributions

Generous annual leave

Descripción de la vacante

Placements24 is seeking an E-commerce Performance Marketing Specialist to lead paid media efforts for a major online retailer. You will plan, implement, and optimize campaigns on Google Ads, Facebook, Instagram and other channels to drive traffic, conversions and ROAS, while maintaining a data-driven approach.

The role requires 4+ years in performance marketing within e-commerce, strong analytics, and experience with campaign optimization.

Formación

• Bachelor's degree in Marketing, Business Administration, or related field.
• 4+ years in performance marketing with e-commerce focus.
• Proven experience managing paid campaigns on Google, Facebook, and Instagram.
• Strong SEO/SEM knowledge and use of analytics tools.
• Experience with A/B testing and landing-page optimization.

Responsabilidades

• Plan, implement, manage, and optimize paid campaigns across platforms.
• Monitor performance metrics (CTR, CPC, CPA, ROAS, conversions) daily.
• Conduct keyword research and audience segmentation for strategy.
• Create and test compelling ad copy and visuals with design teams.
• Manage campaign budgets to optimize spend across channels.
• Coordinate with marketing team to align with brand and goals.
• Analyze data and deliver regular optimization reports with insights.
• Stay updated on performance marketing trends and best practices.

Conocimientos

Google Ads

Facebook Ads

Instagram Ads

SEO/SEM

Google Analytics

A/B testing

Campaign optimization

Data analysis

Educación

Bachelor's degree in Marketing or Business

Herramientas

Google Ads Manager

Facebook Ads Manager

LinkedIn Ads

Programmatic

Descripción del empleo

About the Role

Our client, a leading online retailer, is looking for a highly skilled E-commerce Performance Marketing Specialist to join their marketing department in Randburg, Gauteng. This role is crucial for driving measurable results through paid digital advertising channels. You will be responsible for planning, implementing, managing, and optimizing paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels to drive traffic, conversions, and achieve ROI targets. The ideal candidate is data-driven, analytical, and possesses a deep understanding of performance marketing principles within the e-commerce space. This is an exciting opportunity to contribute significantly to our client's online sales success in Randburg, Gauteng, through strategic paid media management in a hybrid work environment.

Key Responsibilities

• Develop, execute, and manage paid digital marketing campaigns across various platforms (e.g., Google Ads, Facebook, Instagram, LinkedIn, programmatic).
• Monitor campaign performance daily, analyzing key metrics such as CTR, CPC, CPA, ROAS, and conversion rates.
• Optimize campaigns to improve performance, reduce costs, and achieve or exceed ROI goals.
• Conduct keyword research, audience segmentation, and competitive analysis to inform campaign strategy.
• Create compelling ad copy and visuals, and work with design teams to develop engaging creatives.
• Manage campaign budgets effectively, ensuring optimal allocation of spend across different channels and campaigns.
• Collaborate with the broader marketing team to ensure alignment with overall marketing objectives and brand messaging.
• Analyze campaign data and provide regular reports with insights and recommendations for improvement.
• Stay up-to-date with the latest trends, tools, and best practices in performance marketing and e-commerce.
• Conduct regular testing of ad formats, targeting options, and landing pages.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 4 years of experience in performance marketing, with a strong focus on e-commerce.
• Proven experience managing paid advertising campaigns on platforms like Google Ads, Facebook Ads Manager, and Instagram Ads.
• Strong understanding of SEO/SEM, PPC, and other digital marketing channels.
• Proficiency in using web analytics tools (e.g., Google Analytics) to track and analyze campaign performance.
• Excellent analytical and problem-solving skills with a data-driven approach.
• Strong written and verbal communication skills.
• Ability to work independently and manage multiple projects simultaneously in a hybrid setting.
• Experience with A/B testing and landing page optimization.
• Knowledge of the South African digital advertising landscape is a plus.

Benefits

• Competitive salary package commensurate with experience.
• Hybrid work model offering flexibility and work-life balance.
• Opportunity to work on exciting campaigns for a reputable e-commerce brand in Randburg.
• Comprehensive medical aid and retirement fund contributions.
• Generous annual leave and professional development opportunities.
• Access to advanced marketing tools and platforms.
• Collaborative and supportive team environment.