Senior E-commerce Analyst

Placements24; Southampton; On-site; GBP 33,000 - 45,000; Full time

Benefits offered by this job

Competitive salary

Medical cover

Retirement plan

Paid time off

Learning & development

Data-driven culture

Randburg location

Job summary

Placements24 is seeking a Senior E-commerce Analyst for our client, a data-driven online retailer. Based in Randburg, Gauteng, you will examine website performance, customer behavior, and marketing campaigns to boost conversion and profitability.

You will build KPI dashboards, run experiments, and deliver clear insights to senior management. A strong background in analytics tools and a quantitative degree will help you translate data into actionable strategies.

Qualifications

• 5+ years in e-commerce analytics or a similar analytical role.
• Translate data into actionable business insights.
• Experience with GA/Adobe Analytics or similar platforms.
• Strong SQL and data visualization skills.

Responsibilities

• Analyze ecommerce data to identify trends and improve UX and conversion rates.
• Develop KPI dashboards for ecommerce performance, marketing effectiveness, and sales trends.
• Assess marketing campaigns across channels to measure ROI and optimize.
• Analyze customer behavior, segmentation, and lifetime value for personalization.
• Run A/B tests and usability studies to improve site design and checkout.
• Collaborate with marketing, product, and IT to translate business questions into analyses.
• Develop sales and customer forecasts and predictive models.
• Present findings clearly to senior management and stakeholders.

Skills

Web analytics

SQL

Excel

BI tools

A/B testing

Data visualization

Communication

Education

Bachelor's degree in Statistics/Mathematics/Economics/CS

Tools

Tableau

Power BI

Excel

Job description

About the Role

Our client, a well-established and expanding e-commerce enterprise, is seeking a highly analytical and detail-oriented Senior E-commerce Analyst to join their data-driven team in Randburg, Gauteng. This crucial role will be instrumental in extracting actionable insights from complex datasets to optimize the online customer journey, enhance conversion rates, and drive profitable growth. You will be responsible for analyzing website performance, customer behavior, marketing campaign effectiveness, and sales trends to provide strategic recommendations to key stakeholders. The ideal candidate possesses strong analytical skills, a deep understanding of e-commerce metrics, and proficiency in data visualization and reporting tools. This is an excellent opportunity to leverage your analytical expertise to make a tangible impact on a thriving online business and contribute to its strategic direction.

Key Responsibilities

• Analyze e-commerce website data to identify trends, patterns, and opportunities for improving user experience and conversion rates.
• Develop and maintain key performance indicator (KPI) dashboards and reports for e-commerce performance, marketing effectiveness, and sales trends.
• Conduct in-depth analysis of marketing campaigns across various channels (SEO, SEM, Social Media, Email) to measure ROI and provide optimization recommendations.
• Analyze customer behavior, segmentation, and lifetime value to inform personalization strategies and targeted marketing efforts.
• Perform A/B testing and usability studies to identify and implement improvements to website design, navigation, and checkout processes.
• Collaborate with marketing, product, and IT teams to translate business questions into analytical frameworks and provide data-driven insights.
• Develop predictive models and forecasts for sales, customer behavior, and market trends.
• Present findings and recommendations clearly and concisely to both technical and non-technical audiences, including senior management.
• Stay updated on the latest analytical tools, techniques, and e-commerce industry best practices.
• Ensure data accuracy and integrity across all reporting and analytic processes.

Requirements

• Minimum of 5 years of experience in e-commerce analytics or a similar analytical role.
• Proven ability to translate complex data into actionable business insights.
• Expertise in web analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Proficiency in data manipulation and analysis tools like SQL, Excel, and data visualization software (e.g., Tableau, Power BI).
• Strong understanding of A/B testing methodologies and experiment design.
• Excellent analytical, critical thinking, and problem-solving skills.
• Strong communication and presentation skills, with the ability to convey complex findings effectively.
• Experience with statistical analysis and modeling is a significant plus.
• Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Business Analytics, or a related quantitative field.
• Familiarity with e-commerce platforms and business models.

Benefits

• Competitive salary.
• Medical coverage.
• Retirement savings options.
• Generous paid time off.
• Continuous learning and professional development opportunities.
• Collaborative and data-driven company culture.
• Location: Randburg, Gauteng — professional setting within a major economic hub.
• Clear pathways for career growth.