E-commerce Performance Analyst

Placements24; Lancashire; On-site; GBP 19,000 - 28,000; Full time

Benefits offered by this job

Competitive salary package

Health insurance

Paid time off

Professional development

Career progression

Bonuses

Job summary

Placements24 is seeking an E-commerce Performance Analyst in a South Africa-based role to interpret data and provide actionable insights that drive growth. You will monitor KPIs across website traffic, sales, and marketing campaigns, and translate data into concise recommendations for stakeholders.

The ideal candidate has 4+ years of data analysis experience in ecommerce, proficiency with Google Analytics/Adobe Analytics, and strong skills in Excel/SQL/Python or R.

Qualifications

• Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Business Analytics, or a related quantitative field.

Responsibilities

• Collect, analyze, and interpret large datasets related to e-commerce website performance, sales, marketing campaigns, and customer behavior.
• Develop and maintain dashboards and reports to track KPIs and present findings to stakeholders.
• Identify trends, patterns, and opportunities for improvement in conversion rates, CAC, LTV, and usability.
• Conduct A/B testing and other experiments to evaluate changes on user behavior and conversion rates.
• Provide actionable recommendations to marketing, product, and operations teams to enhance performance and drive revenue growth.
• Monitor competitor activities and market trends to inform strategic planning.
• Assist in forecasting sales and marketing performance based on historical data and market analysis.
• Ensure data accuracy and integrity across all reporting platforms.
• Communicate complex analytical findings to non-technical audiences.
• Stay current with advanced analytics tools and techniques relevant to e-commerce.

Skills

Data analysis

E-commerce metrics

Analytical thinking

Problem solving

Education

Bachelor's degree in a quantitative field

Tools

Google Analytics

Adobe Analytics

Excel

SQL

Python/R

Tableau

Power BI

Job description

About the Role

Our client, a forward-thinking e-commerce company situated in Queenstown, Eastern Cape, is seeking a meticulous and insightful E-commerce Performance Analyst. This role is crucial for interpreting complex data to provide actionable insights that drive strategic decision-making and optimize the performance of our e-commerce operations. The ideal candidate possesses strong analytical skills, a deep understanding of e-commerce metrics, and the ability to translate data into clear, concise recommendations. You will be responsible for monitoring key performance indicators (KPIs) across website traffic, sales, customer behavior, marketing campaigns, and operational efficiency. This position offers a unique opportunity to significantly influence business growth through data-driven strategies in a dynamic online retail environment.

Key Responsibilities

• Collect, analyze, and interpret large datasets related to e-commerce website performance, sales, marketing campaigns, and customer behavior.
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) and present findings to stakeholders.
• Identify trends, patterns, and opportunities for improvement in areas such as conversion rates, customer acquisition cost, customer lifetime value, and website usability.
• Conduct A/B testing and other experiments to evaluate the impact of changes on user behavior and conversion rates.
• Provide actionable recommendations to the marketing, product, and operations teams to enhance performance and drive revenue growth.
• Monitor competitor activities and market trends, providing insights to inform strategic planning.
• Assist in forecasting sales and marketing performance based on historical data and market analysis.
• Ensure data accuracy and integrity across all reporting platforms.
• Communicate complex analytical findings in a clear and understandable manner to non-technical audiences.
• Stay current with advanced analytics tools and techniques relevant to e-commerce.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Business Analytics, or a related quantitative field.
• Minimum of 4 years of experience in data analysis, preferably within the e-commerce or digital marketing sector.
• Proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Strong experience with data manipulation and analysis tools (e.g., Excel, SQL, Python/R).
• Demonstrated ability to translate data into actionable business insights and strategic recommendations.
• Excellent understanding of key e-commerce metrics and KPIs.
• Strong problem-solving and critical-thinking skills.
• Excellent written and verbal communication skills, with the ability to present data effectively.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Attention to detail and a commitment to data accuracy.

Benefits

• Our client offers a competitive salary package, commensurate with experience and analytical skills.
• Comprehensive health insurance is provided to ensure employee well-being.
• Employees are entitled to generous paid time off, including annual leave and sick leave.
• Opportunities for continuous professional development and training in advanced analytics techniques are actively supported.
• Join a data-centric organization where your insights will directly drive business strategy.
• The company fosters a collaborative and intellectually stimulating work environment.
• Performance-based bonuses may be awarded for significant contributions to business growth.
• This role provides excellent career progression prospects within the analytics and e-commerce domain.