Marketing Data Analyst

Placements24; Southampton; Hybrid; GBP 19,000 - 30,000; Full time

Benefits offered by this job

Hybrid work

Professional development

Wellness benefits

Bonuses

Pension plan

Job summary

Placements24 is seeking a Marketing Data Analyst to transform raw marketing data into insights that drive ROI. You will collect, clean, and analyze datasets from web analytics, CRM, and ad platforms, and build dashboards with Tableau, Power BI, or Looker.

You will identify trends in customer behavior and campaign performance, apply statistical techniques, and present recommendations to optimize strategy and budget allocation. The role offers a hybrid work arrangement.

Qualifications

• Bachelor's degree in Statistics, Mathematics, Economics, or Marketing Analytics.
• 3-5 years of experience in data analysis focusing on marketing analytics or digital marketing.
• Proficiency in SQL for data extraction and manipulation.
• Strong experience with data visualization tools (Tableau, Power BI, Looker).
• Expertise in web analytics platforms (Google Analytics).
• Knowledge of statistical concepts and data modeling.
• Excellent analytical and communication skills.

Responsibilities

• Collect and analyze large volumes of marketing data from sources like web analytics, CRM, and ad platforms.
• Develop and maintain dashboards and reports to track marketing KPIs and campaign performance.
• Identify trends and insights related to customer behavior and campaign effectiveness.
• Apply statistical methods and data modeling to derive actionable insights.
• Create clear data visualizations using Tableau, Power BI, or Looker.
• Provide data-driven recommendations for strategy optimization and budgets.
• Collaborate with marketing to understand data needs and provide support.
• Ensure data accuracy across marketing databases and reports.
• Stay updated on new data analytics techniques and tools.
• Contribute to A/B testing design and analysis.

Skills

SQL

Tableau

Power BI

Looker

Google Analytics

R

Python

CRM systems

Education

Bachelor's in Statistics

Tools

SQL

Tableau

Power BI

Looker

Google Analytics

Job description

About the Role

Our client, a leading financial services provider, is seeking a highly analytical and detail-oriented Marketing Data Analyst to join their dynamic team in Randburg, Gauteng. This role is pivotal in transforming raw marketing data into actionable insights that drive strategic decision-making and optimize campaign performance. You will be responsible for collecting, cleaning, analyzing, and interpreting complex datasets from various marketing channels. The ideal candidate possesses a strong quantitative background, expertise in data visualization tools, and a solid understanding of marketing principles. This position offers a hybrid work arrangement, allowing for focused remote work alongside collaborative office sessions. You will play a key role in measuring marketing effectiveness, identifying trends, and providing data-driven recommendations to enhance customer acquisition, retention, and overall marketing ROI. This is an exciting opportunity to leverage data to shape marketing strategies in a competitive industry.

Key Responsibilities

• Collect, process, and analyze large volumes of marketing data from various sources (e.g., web analytics, CRM, ad platforms).
• Develop and maintain dashboards and reports to track key marketing KPIs and campaign performance.
• Perform in-depth analysis to identify trends, patterns, and insights related to customer behavior, campaign effectiveness, and market dynamics.
• Utilize statistical methods and data modeling techniques to derive actionable insights.
• Visualize data effectively using tools like Tableau, Power BI, or similar platforms.
• Provide data-driven recommendations to the marketing team for strategy optimization and budget allocation.
• Collaborate with marketing stakeholders to understand their data needs and provide analytical support.
• Ensure data accuracy and integrity across all marketing databases and reports.
• Stay updated with the latest data analysis techniques and marketing analytics tools.
• Contribute to A/B testing design and analysis to measure the impact of marketing initiatives.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Marketing Analytics, or a related quantitative field.
• 3-5 years of experience in data analysis, with a focus on marketing analytics or digital marketing.
• Proficiency in SQL for data extraction and manipulation.
• Strong experience with data visualization tools (e.g., Tableau, Power BI, Looker).
• Expertise in web analytics platforms (e.g., Google Analytics).
• Solid understanding of statistical concepts and data modeling.
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong communication and presentation skills to convey complex data insights clearly.
• Experience with statistical programming languages (e.g., R, Python) is a plus.
• Familiarity with marketing automation platforms and CRM systems is beneficial.

Benefits

• Competitive annual salary of R .
• Hybrid work arrangement offering flexibility.
• Opportunities for professional development and advanced training.
• Dynamic and intellectually stimulating work environment in Randburg .
• Comprehensive health and wellness benefits.
• Annual performance bonuses.
• Generous leave policy.
• Access to cutting-edge data analytics tools.
• Pension and provident fund.