E-commerce Manager - FMCG

Placements24; London Borough of Newham; Hybrid; GBP 50,000 - 75,000; Full time

Benefits offered by this job

Competitive salary

Bonuses

Medical aid

Retirement fund

Annual leave

Professional development

Hybrid work

Job summary

Placements24 is seeking an innovative E-commerce Manager in East London to lead online sales across platforms and retailers. You will drive digital marketing campaigns, optimize the shopping journey and collaborate with marketing, sales and IT to enhance the online brand presence.

The role requires 4+ years in e-commerce or digital marketing, with a strong grasp of SEO/SEM, CMS and analytics, and experience with Shopify or Magento. Hybrid work arrangements are offered.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Digital Media or related field.
• Minimum 4 years of experience in e-commerce management or digital marketing, preferably FMCG.
• Proven track record in developing and implementing successful e-commerce strategies.
• Strong understanding of SEO, SEM, social media, email marketing and CMS.
• Proficiency with Shopify, Magento and analytics tools.

Responsibilities

• Develop and execute e-commerce strategy to hit sales targets across online channels.
• Optimize website content, product listings and user experience.
• Plan and run digital marketing campaigns (SEO, SEM, social, email) to drive traffic and conversions.
• Analyze performance data and implement data-driven improvements.
• Collaborate with marketing, sales, IT and supply chain for integrated operations.
• Manage relationships with third-party platforms and online retailers.
• Monitor competitors and identify market opportunities.
• Develop and manage the e-commerce budget and ROI.

Skills

SEO

SEM

Email marketing

Analytics

Project management

Communication

Education

Bachelor's degree in Marketing, Business Administration, Digital Media

Tools

Shopify

Magento

Google Analytics

CMS

Job description

About the Role

Our client, a leading and forward-thinking Fast-Moving Consumer Goods (FMCG) company, is seeking an innovative and results-driven E-commerce Manager to spearhead its online sales strategy and execution. This dynamic role, based in East London, Eastern Cape, is responsible for developing and implementing comprehensive e-commerce strategies across various online platforms and retail partners. The ideal candidate will have a proven track record in driving online sales growth, managing digital marketing campaigns, and optimizing the online customer journey within the FMCG sector. You will be instrumental in expanding our digital footprint, enhancing online brand presence, and ensuring a seamless shopping experience for consumers. This is a unique opportunity to shape the digital future of a prominent FMCG brand in South Africa.

Key Responsibilities

• Develop and execute a robust e-commerce strategy to achieve ambitious sales and growth targets across all online channels.
• Manage and optimize the company's e-commerce presence, including website content, product listings, and user experience.
• Plan and execute digital marketing campaigns (SEO, SEM, social media, email marketing) to drive traffic and conversions.
• Analyze e-commerce performance data, identify trends, and implement data-driven strategies for continuous improvement.
• Collaborate with internal teams (marketing, sales, IT, supply chain) to ensure seamless integration of e-commerce operations.
• Manage relationships with third-party e-commerce platforms and online retailers.
• Monitor competitor e-commerce activities and identify market opportunities.
• Develop and manage the e-commerce budget, ensuring optimal allocation of resources and ROI.
• Stay abreast of the latest e-commerce trends, technologies, and best practices.
• Drive customer acquisition and retention strategies within the online space.

Requirements

• A Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field.
• A minimum of 4 years of experience in e-commerce management or digital marketing, preferably within the FMCG industry.
• Proven experience in developing and implementing successful e-commerce strategies that have driven significant online sales growth.
• Strong understanding of SEO, SEM, social media marketing, email marketing, and content management systems (CMS).
• Proficiency in e-commerce platforms (e.g., Shopify, Magento) and analytics tools (e.g., Google Analytics).
• Excellent analytical, problem-solving, and project management skills.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Creative and innovative mindset with a passion for digital innovation.
• Located in or willing to relocate to East London, Eastern Cape.
• Adaptable and able to thrive in a fast-paced digital environment.

Benefits

• Competitive salary package, commensurate with experience and expertise.
• Performance-based incentives and bonuses.
• Comprehensive medical aid and retirement fund.
• Generous annual leave and paid holidays.
• Opportunities for professional development and training in the rapidly evolving e-commerce landscape.
• Hybrid work model offering flexibility.
• Be at the forefront of digital transformation in the FMCG sector in East London.
• Collaborative and innovative work culture.