Senior E-commerce Conversion Rate Optimizer (CRO) Specialist

Placements24; London Borough of Newham; Hybrid; GBP 70.000 - 110.000; Vollzeit

Benefits dieser Stelle

Competitive salary + bonuses

Medical aid and retirement fund

Generous annual leave

Professional development opportunities

Employee discounts

Zusammenfassung

Placements24 is seeking a Senior E-commerce Conversion Rate Optimizer (CRO) Specialist for a hybrid role based in the UK. You will design, run and analyze experiments to lift online conversion across ecommerce platforms and landing pages.

You’ll partner with marketing, product and development to translate data into optimized user journeys and better engagement. The ideal candidate has 5+ years in CRO or related analytics, strong knowledge of A/B testing tools and web analytics, and a

Qualifikationen

• Minimum 5 years in CRO, digital marketing, or related analytics for ecommerce.
• Proven track record of increasing conversions through experiments.
• Experience with Optimizely, VWO, Google Optimize and analytics platforms.
• Strong understanding of user psychology and usability in ecommerce.
• Hybrid work schedule required, based in UK offices.

Aufgaben

• Develop and execute a comprehensive CRO strategy to optimize website performance.
• Design, implement, and manage A/B and multivariate tests across site.
• Analyze user data with Google Analytics, heatmaps, and session recordings.
• Translate insights into actionable design and content optimizations.
• Collaborate with UX/UI and development teams to implement changes.
• Monitor conversion metrics and report on optimization initiatives.
• Stay updated on CRO trends and conduct competitor analysis.
• Present test results and recommendations to stakeholders.

Kenntnisse

CRO

A/B testing

Data-driven

Analytical thinking

Communication

Ausbildung

Bachelor's degree in Marketing/Statistics/Business

Tools

Optimizely

VWO

Google Optimize

Google Analytics

Heatmaps

Session recordings

Jobbeschreibung

About the Role

Our client, a rapidly growing e-commerce business based in East London, Eastern Cape , is looking for a highly analytical and results-oriented Senior E-commerce Conversion Rate Optimizer (CRO) Specialist. This role is critical for maximizing revenue and enhancing the user experience on our client's digital platforms. You will be responsible for designing, implementing, and analyzing experiments aimed at improving conversion rates throughout the customer journey. The ideal candidate possesses a deep understanding of user behavior, data analysis, A/B testing methodologies, and e-commerce best practices. Join a forward-thinking company in East London and play a pivotal role in driving significant improvements in online sales and customer engagement. You will work closely with marketing, product, and development teams to achieve these goals.

Key Responsibilities

• Develop and execute a comprehensive CRO strategy to optimize website performance and conversion rates.
• Design, implement, and manage A/B tests, multivariate tests, and other experiments across the e-commerce website and landing pages.
• Analyze user behavior data using tools like Google Analytics, heatmaps, and session recordings to identify friction points and opportunities for improvement.
• Translate data insights into actionable recommendations for website design, content, and user flows.
• Collaborate with UX/UI designers and developers to implement optimized designs and features.
• Monitor key conversion metrics and report on the performance of optimization initiatives.
• Stay up-to-date with the latest CRO trends, tools, and best practices.
• Conduct competitor analysis to benchmark performance and identify new optimization tactics.
• Communicate test results and recommendations effectively to stakeholders.

Requirements

• Minimum of 5 years of experience in CRO, digital marketing, or a related analytical role with a focus on e-commerce.
• Proven track record of successfully increasing conversion rates through data-driven experimentation.
• Expertise in A/B testing tools (e.g., Optimizely, VWO, Google Optimize) and web analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Strong understanding of user psychology, usability principles, and e-commerce best practices.
• Proficiency in analyzing user behavior data (heatmaps, session recordings).
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong communication and collaboration skills.
• Experience working with cross-functional teams (marketing, design, development).
• Bachelor's degree in Marketing, Statistics, Business, or a related field.
• Must be able to work a hybrid schedule from our offices in East London, Eastern Cape .

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive medical aid and retirement fund benefits.
• Generous annual leave and paid time off.
• Opportunities for professional development and training.
• A supportive and innovative team environment.
• Employee discounts on company products.