Lead Digital Marketing Strategist for E-commerce Growth

Placements24; Birmingham; In loco; GBP 90.000 - 130.000; Tempo pieno

Vantaggi offerti da questo lavoro

Competitive salary

Medical and dental benefits

Career advancement

Performance bonuses

Professional development

Descrizione del lavoro

Placements24 in the United Kingdom is seeking a Lead Digital Marketing Strategist to spearhead online growth across SEO, SEM, social media, email, content, and affiliates. You will own strategy, execution, and performance analysis, mentoring a team to deliver measurable ROI in a dynamic e-commerce environment.

The ideal candidate brings 7+ years in digital marketing, a data-driven mindset, and strong leadership skills to drive acquisition, engagement, and retention.

Competenze

• Bachelor’s degree in Marketing, Business Administration, Communications or related field.
• Minimum 7 years of progressive digital marketing experience, with leadership responsibilities.
• Proven ROI-driven track record across multi-channel campaigns.

Mansioni

• Develop, implement, and manage multi-channel digital marketing strategies to achieve business objectives.
• Oversee SEO/SEM to increase visibility and drive qualified traffic.
• Lead social media, email, content, and affiliate marketing initiatives.
• Create segmentation, automation, and A/B testing for campaigns.
• Mentor and develop a team of digital marketing specialists.
• Analyze performance, report KPIs, and optimize budgets.

Conoscenze

Leadership

Team management

Data-driven decision making

SEO

SEM

Social media marketing

Email marketing

Content marketing

Affiliate marketing

Budget management

Analytics

Communication

Formazione

Bachelor's degree in Marketing, Business Administration, or Communications

Strumenti

Google Analytics

Google Ads

Facebook Ads Manager

Mailchimp

HubSpot

SEMrush

Descrizione del lavoro

About the Role

Our client, a rapidly expanding e-commerce enterprise, is seeking a highly experienced and results-driven Lead Digital Marketing Strategist to spearhead their online growth initiatives. This crucial role will involve developing and executing comprehensive digital marketing campaigns across multiple channels to drive customer acquisition, engagement, and retention. You will be responsible for overseeing all aspects of digital marketing, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing. The ideal candidate possesses a deep understanding of the digital landscape, a data-driven approach to decision-making, and a proven ability to lead and mentor a team. This is an exceptional opportunity to make a significant impact on the success of a thriving business located in **Tembisa, Gauteng**.

Key Responsibilities

• Develop, implement, and manage innovative digital marketing strategies to achieve business objectives and drive measurable results.


• Oversee and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns to enhance online visibility and drive qualified traffic.


• Manage social media marketing initiatives, including content creation, community management, and paid social advertising.


• Develop and execute effective email marketing campaigns, including segmentation, automation, and A/B testing.


• Create and implement content marketing strategies to attract and engage target audiences.


• Explore and manage affiliate marketing programs to expand reach and drive sales.


• Analyze marketing campaign performance, track key metrics (KPIs), and provide regular reports with actionable insights.


• Manage the digital marketing budget effectively and ensure optimal allocation of resources.


• Lead, mentor, and develop a team of digital marketing specialists.


• Stay current with industry trends, emerging technologies, and best practices in digital marketing.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field; Master's degree is a plus.


• Minimum of 7 years of progressive experience in digital marketing, with a significant portion in a leadership or strategic role.


• Demonstrated success in developing and executing multi-channel digital marketing strategies that deliver ROI.


• In-depth knowledge of SEO, SEM, social media platforms, email marketing best practices, and content marketing.


• Proficiency with digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, Mailchimp, HubSpot, SEMrush, or similar.


• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.


• Excellent leadership, communication, and interpersonal skills.


• Proven ability to manage budgets and lead cross-functional teams.


• Experience in the e-commerce sector is highly desirable.


• Creative thinker with a passion for digital innovation.

Benefits

• This role offers a competitive salary, comprehensive medical and dental benefits, opportunities for career advancement, a dynamic and supportive work environment, and the chance to lead impactful marketing initiatives in **Tembisa, Gauteng**.


• Additional benefits include performance bonuses and access to ongoing professional development programs.