E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND

JR United Kingdom; Wakefield; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading sportswear brand is on the lookout for a dynamic E-Commerce Digital Marketing Manager to drive growth across the UK & EU markets. This role involves overseeing digital strategies and campaigns for the iconic AND1 basketball brand, focusing on maximizing online presence and sales through effective digital marketing techniques.

Qualifications

• A minimum of 4 years in e-commerce/digital marketing, preferably in sportswear.
• Proven success in Paid Social across various platforms.
• Deep familiarity with Shopify/Shopify+ and analytics tools.

Responsibilities

• Oversee e-commerce site development, optimizing user experience.
• Plan and manage paid social campaigns, delivering performance insights.
• Coordinate inventory readiness with merchandising and logistics teams.

Skills

Paid Social Advertising

E-Commerce Strategy

Data Analysis

Digital Marketing

Education

4+ years in E-Commerce or Digital Marketing

Tools

Shopify

Google Analytics

Meta Business Suite

Job description

Social network you want to login/join with:

E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND, Wakefield

Client:

House Of Fashion Associates

Location:

Wakefield, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

The role is based in Central Manchester at the Head Office. The company is a D2C basketball brand, specifically the legendary AND1 basketball brand, which is making a comeback. We are seeking a tech-savvy, data-driven, and creative E-Commerce & Digital Marketing Manager to accelerate D2C growth across the UK & EU.

This position is ideal for an expert in Paid Social and e-commerce strategy who wants to make a significant impact on an iconic basketball lifestyle brand.

Responsibilities include:

• Website Management: Oversee e-commerce site development with third-party developers, optimize navigation, collections, UX, and product launches, and align online product drops with inventory & marketing priorities.
• Digital Marketing & Paid Social: Plan, launch, and optimize paid social campaigns (Meta, TikTok, Pinterest), run A/B tests, audience segmentation, bidding strategies, monitor metrics, deliver insights, manage budgets, collaborate with creative/content teams, deliver performance reports & sales forecasts, manage marketing calendar and online trading budget, and stay ahead of trends.
• Inventory Management: Coordinate inventory with merchandising and logistics teams, ensure site readiness for key launches and promotions.

Qualifications:

• 4+ years in e-commerce or digital marketing, preferably in sportswear or footwear.
• Proven success in Paid Social advertising on Meta, TikTok, Pinterest.
• Deep experience with Shopify/Shopify+.
• Skilled in Google Analytics, Ads Manager, Meta Business Suite.
• Strong performance marketing mindset focusing on ROI, conversions, CPL.