E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND

JR United Kingdom; Bolton; On-site; GBP 45,000 - 70,000; Full time

Job summary

Une marque emblématique de basket-ball, revivant le légendaire AND1, recherche un E-COMMERCE DIGITAL MARKETING MANAGER pour accélérer sa croissance D2C au Royaume-Uni et en UE. Vous serez responsable de la gestion du site e-commerce et des campagnes de publicité Paid Social, tout en supervisant la coordination des stocks pour les lancements clés.

Qualifications

• 4+ années d'expérience en e-commerce ou marketing digital, de préférence dans le sport.
• Succès avéré en publicité Paid Social (Meta, TikTok, Pinterest).
• Expertise approfondie sur Shopify/Shopify+.

Responsibilities

• Gestion du site e-commerce et développement avec des partenaires.
• Planification et optimisation des campagnes de publicité Paid Social.
• Coordination de la gestion des stocks avec l'équipe de merchandising.

Skills

E-commerce strategy

Paid Social advertising

Data-driven marketing

Digital Marketing

Performance marketing mindset

Tools

Google Analytics

Shopify/Shopify+

Meta Business Suite

Ads Manager

Job description

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E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND, Bolton, Greater Manchester

Client: House Of Fashion Associates

Location: Bolton, Greater Manchester, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

This role is based in Central Manchester at the Head Office.

We are a D2C basketball brand, reviving the legendary AND1 basketball brand.

We’re seeking a tech-savvy, data-driven, and creative E-Commerce & Digital Marketing Manager to accelerate D2C growth across the UK & EU.

If you are an expert in Paid Social and e-commerce strategy, this is an excellent opportunity to make a significant impact on an iconic basketball lifestyle brand.

What You’ll Do:

• Website Management:
  • Oversee e-commerce site development with third-party developers
  • Optimize navigation, collections, UX, and product launches
  • Coordinate online product drops with inventory & marketing priorities
• Digital Marketing & Paid Social:
  • Plan, launch, and optimize Paid Social campaigns (Meta, TikTok, Pinterest)
  • Conduct A/B tests, audience segmentation, and bidding strategies
  • Monitor metrics, deliver insights, and manage budgets
  • Collaborate with creative/content teams to ensure ad impact
  • Provide performance reports & sales forecasts
  • Manage marketing calendar and online trading budget
  • Stay ahead of trends to optimize campaigns
• Inventory Management:
  • Coordinate inventory with merchandising and logistics teams
  • Ensure site readiness for key launches and promotions

What You’ll Bring:

• 4+ years experience in e-commerce or digital marketing (sportswear or footwear preferred)
• Proven success in Paid Social advertising: Meta Ads, TikTok Ads, Pinterest
• Deep experience with Shopify/Shopify+
• Proficiency in Google Analytics, Ads Manager, Meta Business Suite
• Strong performance marketing mindset focused on ROI, conversions, and CPL

This job is active and accepting applications until the expiry date.