E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND

JR United Kingdom; York; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading basketball brand is seeking a dynamic E-Commerce Digital Marketing Manager to drive D2C growth across the UK and EU. This role involves managing website development, spearheading paid social campaigns, and ensuring inventory readiness for launches. Ideal candidates will have extensive experience in digital marketing within the sportswear industry, demonstrating a strong performance marketing focus and effective use of analytics tools.

Qualifications

• 4+ years in e-commerce or digital marketing, preferably in sportswear.
• Proven success in Paid Social campaigns.
• Strong performance marketing mindset focused on ROI.

Responsibilities

• Oversee e-commerce site management and development.
• Plan and optimize Paid Social campaigns.
• Coordinate inventory management with marketing teams.

Skills

E-commerce

Digital Marketing

Paid Social

Google Analytics

Performance Marketing

Tools

Shopify

Meta Ads

TikTok Ads

Pinterest Ads

Ads Manager

Job description

Social network you want to login/join with:

E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND, York

Client:

House Of Fashion Associates

Location:

Central Manchester

Job Category:

Other

-

EU work permit required:

Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

The legendary AND1 basketball brand is back. We’re looking for a tech-savvy, data-driven, and creative E-Commerce & Digital Marketing Manager to boost D2C growth across the UK & EU.

If you're an expert in Paid Social and e-commerce strategy, this is your chance to make a significant impact on an iconic basketball lifestyle brand.

What You’ll Do:

• Website Management: Oversee e-commerce site development with 3rd-party developers; optimize navigation, collections, UX, and product launches; align online product drops with inventory & marketing priorities.
• Digital Marketing & Paid Social: Plan, launch & optimize Paid Social campaigns (Meta, TikTok, Pinterest); run A/B tests, audience segmentation, and bidding strategies; monitor metrics, deliver insights, and manage budgets; collaborate with creative/content teams; deliver performance reports & sales forecasts; manage marketing calendar and online trading budget; track trends.
• Inventory Management: Coordinate inventory with merchandising and logistics teams; ensure site readiness for key launches and promotions.

What You’ll Bring:

• 4+ years in e-commerce or digital marketing (sportswear or footwear experience preferred).
• Proven success in Paid Social: Meta Ads, TikTok Ads, Pinterest.
• Deep experience with Shopify/Shopify+.
• Skilled in Google Analytics, Ads Manager, Meta Business Suite.
• Strong performance marketing mindset (ROI, conversions, CPL).