E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND

JR United Kingdom; Sheffield; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading fashion brand seeks an E-Commerce Digital Marketing Manager to drive growth in the UK and EU. This role involves managing e-commerce site development, executing Paid Social campaigns, and ensuring a seamless inventory experience. Ideal candidates will have over 4 years of relevant experience and a proven track record in digital marketing, particularly within a sportswear context.

Qualifications

• 4+ years in e-commerce or digital marketing, preferably in sportswear.
• Proven success in managing Paid Social campaigns.
• Deep experience with Shopify and strong analytical skills.

Responsibilities

• Oversee e-commerce site development with third-party developers.
• Plan and optimize Paid Social campaigns across various platforms.
• Coordinate inventory with merchandising and logistics teams.

Skills

E-commerce strategy

Paid Social

Digital Marketing

Data-driven

Performance marketing mindset

Tools

Shopify

Google Analytics

Ads Manager

Meta Business Suite

Job description

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E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND, Sheffield, South Yorkshire

Client: House Of Fashion Associates

Location: Sheffield, South Yorkshire, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

Central Manchester

Head Office Based

D2C - Basketball brand

The legendary AND1 basketball brand is back.

We’re on the hunt for a tech-savvy, data-driven, and creative E-Commerce & Digital Marketing Manager to supercharge D2C growth across the UK & EU.

If you're an expert in Paid Social and e-commerce strategy, this is your chance to make a major impact on an iconic basketball lifestyle brand.

What You’ll Do:

• Website Management:
• Oversee e-commerce site development with 3rd-party developers
• Optimize navigation, collections, UX, and product launches
• Align online product drops with inventory & marketing priorities
• Digital Marketing & Paid Social:
• Plan, launch, and optimize Paid Social campaigns (Meta, TikTok, Pinterest)
• Run A/B tests, audience segmentation, and bidding strategies
• Monitor metrics, deliver insights, and manage budgets
• Collaborate with creative/content teams to ensure ad impact
• Deliver clear performance reports & sales forecasts
• Manage marketing calendar and online trading budget
• Track trends to stay ahead of the curve
• Inventory Management:
• Coordinate inventory with merchandising and logistics teams
• Ensure site readiness ahead of key launches and promos

What You’ll Bring:

• 4+ years in e-commerce or digital marketing (sportswear or footwear ideal)
• Proven success in Paid Social: Meta Ads, TikTok Ads, Pinterest
• Deep experience with Shopify/Shopify+
• Skilled in Google Analytics, Ads Manager, Meta Business Suite
• Strong performance marketing mindset (ROI, conversions, CPL)