E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND

JR United Kingdom; Manchester; On-site; GBP 40,000 - 60,000; Full time

Job summary

Une entreprise dynamique cherche un E-Commerce Digital Marketing Manager pour renforcer la croissance directe au consommateur du célèbre marque de basketball AND1. Vous aurez l'opportunité de gérer des campagnes publicitaires paid social et d'organiser le développement stratégique du site e-commerce. Si vous êtes passionné par le marketing digital et l'innovation dans un environnement sportif captivant, nous voulons vous entendre.

Qualifications

• Expérience de 4+ ans en e-commerce ou marketing digital, idéalement dans le secteur des vêtements de sport.
• Succès avéré dans la publicité Paid Social sur Meta, TikTok et Pinterest.
• Compétence approfondie avec Shopify et Shopify Plus.

Responsibilities

• Superviser le développement du site e-commerce et optimiser l'expérience utilisateur.
• Planifier, lancer et optimiser les campagnes Paid Social tout en gérant les budgets.
• Coordonner la gestion des stocks en fonction des équipes logistiques.

Skills

E-commerce strategy

Paid Social advertising

Digital marketing

Data-driven decision making

Education

4+ years in e-commerce or digital marketing

Tools

Shopify

Google Analytics

Ads Manager

Meta Business Suite

Job description

Social network you want to login/join with:

E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND, Manchester

Client:

House Of Fashion Associates

Location:

Manchester, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

This role is based in Central Manchester at the Head Office and involves working with the legendary AND1 basketball brand, which is making a comeback.

We’re seeking a tech-savvy, data-driven, and creative E-Commerce & Digital Marketing Manager to accelerate D2C growth across the UK & EU.

If you are an expert in Paid Social and e-commerce strategy, this is your chance to impact an iconic basketball lifestyle brand.

What You’ll Do:

• Website Management: Oversee e-commerce site development with third-party developers, optimize navigation, collections, UX, and product launches, and align online product drops with inventory and marketing priorities.
• Digital Marketing & Paid Social: Plan, launch, and optimize Paid Social campaigns on platforms like Meta, TikTok, Pinterest; conduct A/B testing, audience segmentation, and bidding strategies; monitor metrics, deliver insights, and manage budgets; collaborate with creative/content teams; deliver performance reports and sales forecasts; manage marketing calendar and online trading budget; stay ahead of market trends.
• Inventory Management: Coordinate inventory with merchandising and logistics teams; ensure site readiness for key launches and promotions.

What You’ll Bring:

• 4+ years in e-commerce or digital marketing, preferably in sportswear or footwear.
• Proven success in Paid Social advertising on platforms like Meta, TikTok, and Pinterest.
• Deep experience with Shopify and Shopify Plus.
• Skilled in Google Analytics, Ads Manager, and Meta Business Suite.
• Strong performance marketing mindset focusing on ROI, conversions, and CPL.