E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND

JR United Kingdom; Leeds; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading D2C basketball brand seeks an E-Commerce & Digital Marketing Manager to enhance growth across the UK & EU. This role involves managing the e-commerce site, leading digital marketing efforts, and coordinating inventory, aiming to significantly impact the brand's performance in a competitive market.

Qualifications

• 4+ years in e-commerce or digital marketing, preferably in sportswear or footwear.
• Proven success in Paid Social advertising on Meta, TikTok, Pinterest.
• Strong performance marketing mindset focusing on ROI, conversions, and CPL.

Responsibilities

• Oversee e-commerce site development and optimize user experience.
• Plan, launch, and optimize digital marketing campaigns.
• Coordinate inventory with merchandising and logistics teams.

Skills

Website Management

Digital Marketing

Paid Social Advertising

Performance Marketing

Inventory Management

Tools

Shopify/Shopify+

Google Analytics

Ads Manager

Job description

Job Description:

This position is based in Central Manchester, at the head office of a D2C basketball brand, the legendary AND1.

We are seeking a tech-savvy, data-driven, and creative E-Commerce & Digital Marketing Manager to accelerate D2C growth across the UK & EU.

If you are an expert in Paid Social and e-commerce strategy, this is your opportunity to significantly impact an iconic basketball lifestyle brand.

What You’ll Do:

• Website Management: Oversee e-commerce site development with third-party developers, optimize navigation, collections, UX, and product launches, and align online product drops with inventory and marketing priorities.
• Digital Marketing & Paid Social: Plan, launch, and optimize campaigns on Meta, TikTok, Pinterest, run A/B tests, audience segmentation, bidding strategies, monitor metrics, deliver insights, manage budgets, collaborate with creative/content teams, deliver performance reports and sales forecasts, manage marketing calendar and online trading budget, and track trends.
• Inventory Management: Coordinate inventory with merchandising and logistics teams, ensure site readiness for key launches and promotions.

What You’ll Bring:

• 4+ years in e-commerce or digital marketing, preferably in sportswear or footwear.
• Proven success in Paid Social advertising on Meta, TikTok, Pinterest.
• Deep experience with Shopify/Shopify+.
• Skilled in Google Analytics, Ads Manager, Meta Business Suite.
• Strong performance marketing mindset focusing on ROI, conversions, and CPL.