E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND

JR United Kingdom; Warrington; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading company is seeking an E-Commerce & Digital Marketing Manager to enhance growth for a renowned basketball brand. This role involves managing the e-commerce site, optimizing Paid Social marketing strategies, and ensuring inventory alignment for promotional launches. Ideal candidates will have 4+ years of experience in digital marketing, particularly in the sportswear sector, and possess a strong skill set in various online marketing tools.

Qualifications

• 4+ years in e-commerce or digital marketing, ideally in sportswear or footwear.
• Proven success in Paid Social campaigns (Meta, TikTok, Pinterest).
• Strong understanding of performance marketing metrics.

Responsibilities

• Oversee e-commerce site development and optimize user experience.
• Plan and manage Paid Social campaigns and monitor performance.
• Coordinate inventory with merchandising and logistics.

Skills

E-commerce strategy

Digital marketing

Paid Social

Performance marketing

Tools

Shopify/Shopify+

Google Analytics

Meta Ads

Ads Manager

Meta Business Suite

Job description

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E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND, Warrington, Cheshire

Client: House Of Fashion Associates

Location: Warrington, Cheshire

Job Category: Other

EU work permit required: Yes

Job Views: 3

Posted: 04.06.2025

Expiry Date: 19.07.2025

Job Description:

Location: Central Manchester

Head Office Based

D2C - Basketball brand

The legendary AND1 basketball brand is back.

We’re on the hunt for a tech-savvy, data-driven, and creative E-Commerce & Digital Marketing Manager to supercharge D2C growth across the UK & EU.

If you're an expert in Paid Social and e-commerce strategy, this is your chance to make a major impact on an iconic basketball lifestyle brand.

What You’ll Do:

• Website Management: Oversee e-commerce site development with 3rd-party developers; optimize navigation, collections, UX, and product launches; align online product drops with inventory & marketing priorities.
• Digital Marketing & Paid Social: Plan, launch, & optimize Paid Social campaigns (Meta, TikTok, Pinterest); run A/B tests, audience segmentation, and bidding strategies; monitor metrics, deliver insights, and manage budgets; collaborate with creative/content teams; deliver performance reports & sales forecasts; manage marketing calendar and online trading budget; track trends.
• Inventory Management: Coordinate inventory with merchandising and logistics teams; ensure site readiness ahead of key launches and promos.

What You’ll Bring:

• 4+ years in e-commerce or digital marketing (sportswear or footwear ideal).
• Proven success in Paid Social: Meta Ads, TikTok Ads, Pinterest.
• Deep experience with Shopify/Shopify+.
• Skilled in Google Analytics, Ads Manager, Meta Business Suite.
• Strong performance marketing mindset (ROI, conversions, CPL).