E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND

JR United Kingdom; Worcester; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading basketball brand is seeking a tech-savvy E-Commerce Digital Marketing Manager to boost D2C growth across the UK and EU. You will manage website development, optimize Paid Social strategies, and collaborate with creative teams to ensure impactful marketing efforts. If you have 4+ years of experience in digital marketing with a focus on e-commerce, this is a fantastic opportunity to shape the brand's online presence.

Qualifications

• 4+ years in e-commerce or digital marketing.
• Proven success in Paid Social campaigns.
• Deep experience with Shopify/Shopify+.

Responsibilities

• Oversee e-commerce site development.
• Plan and optimize Paid Social campaigns.
• Coordinate inventory with merchandising teams.

Skills

E-commerce

Digital Marketing

Paid Social

Data Analysis

Performance Marketing

Tools

Google Analytics

Shopify

Meta Business Suite

Ads Manager

Job description

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E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND, Worcester

Client: House Of Fashion Associates

Location: Worcester, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

Central Manchester

Head Office Based

D2C - Basketball brand

The legendary AND1 basketball brand is back.

We’re on the hunt for a tech-savvy, data-driven, and creative E-Commerce & Digital Marketing Manager to supercharge D2C growth across the UK & EU.

If you're an expert in Paid Social and e-commerce strategy, this is your chance to make a major impact on an iconic basketball lifestyle brand.

What You’ll Do:

• Website Management:
• Oversee e-commerce site development with 3rd-party developers
• Optimize navigation, collections, UX, and product launches
• Align online product drops with inventory & marketing priorities

Digital Marketing & Paid Social:

• Plan, launch & optimize Paid Social campaigns (Meta, TikTok, Pinterest)
• Run A/B tests, audience segmentation, and bidding strategies
• Monitor metrics, deliver insights, and manage budgets
• Collaborate with creative/content teams to ensure ad impact
• Deliver clear performance reports & sales forecasts
• Manage marketing calendar and online trading budget
• Track trends to stay ahead of the curve

Inventory Management:

• Coordinate inventory with merchandising and logistics teams
• Ensure site readiness ahead of key launches and promos

What You’ll Bring:

• 4+ years in e-commerce or digital marketing (sportswear or footwear ideal)
• Proven success in Paid Social: Meta Ads, TikTok Ads, Pinterest
• Deep experience with Shopify/Shopify+
• Skilled in Google Analytics, Ads Manager, Meta Business Suite
• Strong performance marketing mindset (ROI, conversions, CPL)