E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND

JR United Kingdom; Gloucester; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading company in the basketball lifestyle brand sector is seeking a tech-savvy E-Commerce & Digital Marketing Manager to drive growth across the UK & EU. The role involves managing website development, digital marketing, and coordinating inventory to align with product launches. This is an exciting opportunity for an individual with a strong performance marketing mindset and proven success in paid social strategy.

Qualifications

• 4+ years in e-commerce or digital marketing (sportswear or footwear preferred).
• Proven success in Paid Social advertising (Meta Ads, TikTok Ads, Pinterest).
• Deep experience with Shopify/Shopify+.

Responsibilities

• Oversee e-commerce site development and optimize navigation, collections, UX.
• Plan, launch, and optimize Digital Marketing & Paid Social campaigns.
• Coordinate with merchandising and logistics teams.

Skills

E-commerce strategy

Paid Social

Digital Marketing

Data-driven decision making

Performance marketing

Education

4+ years in e-commerce or digital marketing

Tools

Shopify/Shopify+

Google Analytics

Ads Manager

Meta Business Suite

Job description

Social network you want to login/join with:

E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND, Gloucester

Client:

House Of Fashion Associates

Location:

Gloucester, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

Location: Central Manchester

Head Office Based

Brand: D2C - Basketball

The legendary AND1 basketball brand is back.

We’re seeking a tech-savvy, data-driven, and creative E-Commerce & Digital Marketing Manager to accelerate D2C growth across the UK & EU.

If you are an expert in Paid Social and e-commerce strategy, this is your chance to make a significant impact on an iconic basketball lifestyle brand.

What You’ll Do:

• Website Management: Oversee e-commerce site development with third-party developers, optimize navigation, collections, UX, and product launches, and align online product drops with inventory & marketing priorities.
• Digital Marketing & Paid Social: Plan, launch, and optimize campaigns on Meta, TikTok, Pinterest; conduct A/B tests, audience segmentation, bidding strategies; monitor metrics, deliver insights, manage budgets; collaborate with creative/content teams; deliver performance reports & sales forecasts; manage marketing calendar and online trading budget; track trends.
• Inventory Management: Coordinate with merchandising and logistics teams; ensure site readiness for launches and promotions.

What You’ll Bring:

• 4+ years in e-commerce or digital marketing (sportswear or footwear preferred)
• Proven success in Paid Social advertising (Meta Ads, TikTok Ads, Pinterest)
• Deep experience with Shopify/Shopify+
• Proficiency in Google Analytics, Ads Manager, Meta Business Suite
• Strong performance marketing mindset focusing on ROI, conversions, and CPL