E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND

JR United Kingdom; Cheltenham; On-site; GBP 40,000 - 65,000; Full time

Job summary

A leading company is seeking a tech-savvy E-Commerce & Digital Marketing Manager for their iconic basketball brand. This role focuses on supercharging D2C growth across the UK & EU through effective website management and digital marketing strategies. The ideal candidate will have a strong background in e-commerce, possess deep experience with online marketing tools, and bring innovative ideas to improve performance.

Qualifications

• 4+ years in e-commerce or digital marketing (sportswear or footwear ideal).
• Proven success in Paid Social: Meta Ads, TikTok Ads, Pinterest.
• Deep experience with Shopify/Shopify+.

Responsibilities

• Oversee e-commerce site development and optimize UX.
• Plan, launch & optimize Paid Social campaigns.
• Coordinate inventory with merchandising and logistics teams.

Skills

E-commerce

Digital Marketing

Paid Social

Inventory Management

Performance Marketing

Tools

Shopify

Google Analytics

Ads Manager

Meta Business Suite

Job description

Social network you want to login/join with:

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Client:

House Of Fashion Associates

Location:

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

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Job Description:

Location: Central Manchester

Head Office Based

D2C - Basketball brand

The legendary AND1 basketball brand is back.

We’re on the hunt for a tech-savvy, data-driven, and creative E-Commerce & Digital Marketing Manager to supercharge D2C growth across the UK & EU.

If you're an expert in Paid Social and e-commerce strategy, this is your chance to make a major impact on an iconic basketball lifestyle brand.

What You’ll Do:

• Website Management:
  • Oversee e-commerce site development with 3rd-party developers
  • Optimize navigation, collections, UX, and product launches
  • Align online product drops with inventory & marketing priorities
• Digital Marketing & Paid Social:
  • Plan, launch & optimize Paid Social campaigns (Meta, TikTok, Pinterest)
  • Run A/B tests, audience segmentation, and bidding strategies
  • Monitor metrics, deliver insights, and manage budgets
  • Collaborate with creative/content teams to ensure ad impact
  • Deliver clear performance reports & sales forecasts
  • Manage marketing calendar and online trading budget
  • Track trends to stay ahead of the curve
• Inventory Management:
  • Coordinate inventory with merchandising and logistics teams
  • Ensure site readiness ahead of key launches and promos

What You’ll Bring:

• 4+ years in e-commerce or digital marketing (sportswear or footwear ideal)
• Proven success in Paid Social: Meta Ads, TikTok Ads, Pinterest
• Deep experience with Shopify/Shopify+
• Skilled in Google Analytics, Ads Manager, Meta Business Suite
• Strong performance marketing mindset (ROI, conversions, CPL)